- Expert Insights on The Future of U.S. Polling and Forecasting
MAD, Tony Jarvis - Friday, December 4, 2020
With polls in the spotlight again this election year an ARF eve ...
- Discovery+ First-Year Subscribers Could Hit 7 To 10 Million: Analyst Estimates
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Discovery+ could see $600 million in annual revenue its first year, Macquar ...
- Study: Combining CTV, Desktop, Mobile Drives KPI Lifts
Advanced TV Insider, Karlene Lukovitz - Friday, December 4, 2020
On average, adding CTV to desktop and mobile drove a 149.6% li ...
- Trust Is The Path To Accessing Better Consumer Data
Marketing Insider, Paul Neto - Friday, December 4, 2020
Respondents operating in an ecosystem prioritizing privacy, data control, transparency and accountabili ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
MediaDailyNews, Michael McLaren - Wednesday, December 2, 2020
"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer intere ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Performance Marketing Insider, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- SMI Data Shows 2020 U.S. Ad Market Ending On An Up Note
Research Intelligencer, Joe Mandese - Thursday, December 3, 2020
Based on its most recent trending data, including the month of Marc ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our belov ...
- Shoppers Looking To Spend More This Holiday Season, Driven By COVID-19 Pandemic: Studies
Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Consumers changed their plans from August to November, AKi Technologies reports. ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielse ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Moldafsky will be responsible for all marketing including global brand strategy a ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
MediaDailyNews, Joe Mandese - Monday, November 30, 2020
Spurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, November 30, 2020
Pre-pandemic familiarity was definitely a factor, with 71% choosing auto brands th ...
- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Resear ...
- Top Conservative News Sites Experience Audience Erosion Leading Up To Election
Marketing Politics Weekly, Joe Mandese - Monday, November 30, 2020
The October lead-in to the election should have been a period ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- Warner Music Group Edges Up Quarterly Revenues To $1.13 Billion, Digital, Streaming Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2020
Warner Music Group posted slightly higher revenues in Q4, reversing declines ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albe ...
- Election News Reveals Partisan Differences About Coverage, Skepticism Of Social Media
Publishing Insider, - Wednesday, November 25, 2020
Democrats were more likely than Republicans to express satisfaction with the tradition ...
- U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
Television News Daily, Wayne Friedman - Tuesday, November 24, 2020
Ad-supported and CTV platforms will see the biggest growth, with a 3 ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ...
- If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
RTBlog, Joe Mandese - Monday, November 23, 2020
As we head into the first of America's big holiday and shoppi ...
- Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience
Advanced TV Insider, Karlene Lukovitz - Friday, November 20, 2020
In a new Xandr survey, U.S. video advertising decision-makers also estimated th ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-sour ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 5 ...