- Trust Surges For Brand Biden
Marketing Politics Weekly, Joe Mandese - Monday, February 22, 2021
While the trust Americans hold in the major television news brands h ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Is That A Couch In Your Pocket, Or Are You Just Glad To Stream Me?
Mobile Insider, Joe Mandese - Thursday, February 18, 2021
Of all the ethnographic research about how people's media behaviors have chang ...
- Half Of Mobile Users Are Doing More Streaming Via Phone Since The Pandemic
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
Since the coronavirus outbreak, consumers are streaming significantly more globally, with U. ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- Email Widely Used For Online Harassment: Pew Research
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Of those who recently received physical threats, 25% say they were deliver ...
- Moz Hires Expert In Quantitative, Data-Driven Approach
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 16, 2021
Tom Capper is known as a thought leader with a penchant f ...
- Streaming TV Leads All Consumer Subscription Businesses
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
A new survey says 98% of U.S. consumers now subscribe to ...
- Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials
Video Insider, Karlene Lukovitz - Tuesday, February 16, 2021
Acxiom consumer research suggests that Apple and other services may have ...
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar
Digital News Daily, Karlene Lukovitz - Monday, February 15, 2021
But Disney+ Hotstar's low sub pricing will also keep the streamer's glob ...
- Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Facebook today released findings of its Community Standards Enforcement Report showing mark ...
- Ad Execs Viewing Media More As A 'Quality' Than A Commodity
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
A number of recent trends in media-buying including the ascendance of procureme ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digit ...
- Exclaimer Acquires Customer Thermometer, Enhancing Its Survey Capability
Email Marketing Daily, Ray Schultz - Thursday, February 11, 2021
A drag-and-drop tool allows users to place surveys in all corporate a ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Performance Marketing Insider, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliv ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
An overwhelming majority of consumers have a "positive" attitude toward brands th ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Research Intelligencer, Joe Mandese - Wednesday, February 10, 2021
Three-quarters of U.S. adults say they "tune out" digital ads because ...
- Fast-Growing Streamers' 'Reach' Levels Competitive With Big-Time TV Sports Leagues
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
As some streaming TV platforms' "reach" levels near broadcast/cable TV network number ...
- Fox Corp.'s Tubi Estimated To Grow To $1B In Revenues, $300M For Current Year
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
"We envision Tubi becoming a $1 billion business and a core pill ...
- Cadillac Wins Big Game On Cars.com, Marchex Studies Consumer-Dealer Interactions
Drive Time, Tanya Gazdik - Monday, February 8, 2021
The process of buying cars has changed "profoundly" during the past yea ...
- 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
Video Insider, Karlene Lukovitz - Tuesday, February 9, 2021
MVPDs need to offer video streaming and other advanced features as value-adde ...
- Super Bowl LV Tune-In Falls 15%
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The national TV audience for Super Bowl LV fell 15% from t ...
- A (Relatively) COVID-Free Super Bowl
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The biggest surprise among the 68 TV Super Bowl LV commercials w ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, wi ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streami ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that tak ...
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, February 4, 2021
This week, Whole Foods Market announced a series of virtual live cook-alo ...