- Cord-Cutting Slows In Q3, Boosted By Sports TV, Political News
Television News Daily, Wayne Friedman - Friday, November 20, 2020
Cord-cutting in the U.S. slowed in Q3 for traditional and virtual p ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Performance Marketing Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Disney+, HBO Max, Apple+ Make New Top-10 SVODs Ranking
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Researcher Parks Associates also reports that 78% of U.S. broadband households subscri ...
- Big SVODs' Subs Projected To Grow 62%, Reach 678M, By 2025, With Disney+ At 194M
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netfl ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages
Digital News Daily, Karlene Lukovitz - Tuesday, November 17, 2020
New research from Comcast Cable's ad sales division, Effectv, and VAB fin ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- GroupM Finds Consumer Confidence Plummets During Pandemic
MAD, Steve McClellan - Monday, November 16, 2020
A majority of people (52%) feel "tense" or "distressed" as a resu ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Television News Daily, Wayne Friedman - Monday, November 16, 2020
Eye-tracking TV tech company TVision has added person-level measurement data now bei ...
- Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, November 16, 2020
The validity of research came into question again following the 2020 presidenti ...
- How Many Polls Does It Take To Screw In A Lightbulb?
RTBlog, Joe Mandese - Monday, November 16, 2020
The big loser of the 2020 election was political polling -- a ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Marketers don't fully understand technology's role in driving business and media goal ...
- Deepen The Data In Gaming And Esports - Get To The Gamer
Digital News Daily, Zach Oscar - Friday, November 13, 2020
YouGov released its first major Gaming & Esports report, which includes gener ...
- What 2020 Election Polls Might Indicate About Consumer Research
Media Insider, Maarten Albarda - Friday, November 13, 2020
What if consumer research suffers from the same issues that caused t ...
- ARF Acquires Marketing Science Institute
MediaDailyNews, Joe Mandese - Friday, November 13, 2020
In yet another roll-up of marketing trade associations, the Advertising Research Foundati ...
- President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States
Television News Daily, Wayne Friedman - Wednesday, November 11, 2020
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizon ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43 ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- Think Different: New Industry Inclusion Push Makes Case For Neurodiversity
MediaDailyNews, Joe Mandese - Monday, November 9, 2020
EASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Why Trumpism Is Here To Stay, And What Brands Should Do About It
RTBlog, Joe Mandese - Monday, November 9, 2020
The 2020 presidential election has barely been resolved and oddsmakers are alrea ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- ViacomCBS Total Ad Revenues Down 6% For Q3, Streaming Business Climbs 56%
Television News Daily, Wayne Friedman - Friday, November 6, 2020
Trimming double-digit-percentage ad losses to more modest single-digit declines, ViacomCBS' Q3 resul ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazo ...
- Roku's Q3 Revenue Soars 73%, Strong Advertising 'Monetization'
Television News Daily, Wayne Friedman - Thursday, November 5, 2020
Roku says Q3 video ad impressions that were "monetized" rose 90% year-over-yea ...