- Scatterbrained CDPs: Some Firms Still Can't Synchronize Their Websites And Email
Email Insider, Ray Schultz - Thursday, November 5, 2020
CDPs provide many benefits, and that's why almost two-thirds of companies wi ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
Marketing Politics Weekly, Joe Mandese - Wednesday, November 4, 2020
The audience of election night news coverage of this year's election fe ...
- Google Jigsaw Demonstrates Link Between Search Engines And Conspiracy Theories, Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Combating conspiracy theories and removing dangerously misleading content has been daunting duri ...
- What Would A Trump Loss Mean For Fox News?
TV Watch, Wayne Friedman - Thursday, November 5, 2020
Conventional thinking believes the TV-focused Donald Trump -- with his seemingly always- ...
- Online Research Will Drive Holiday Shopping This Year, Study Finds
Digital News Daily, Ray Schultz - Wednesday, November 4, 2020
Consumers will research both products and retailers, a study by Savanta fi ...
- Google Trends Reveal What Voters Think
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 3, 2020
What issues will drive the results of the presidential election Tuesday? Goog ...
- The Fox-Trump Industrial Complex: Why It's Bad For America
Red, White & Blog, Joe Mandese - Tuesday, November 3, 2020
The President's interview on Fox News Election Day morning marks his 100 ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- AMC Networks' Revenues Sink 9%, Distribution, Advertising See Double-Digit Declines
Television News Daily, Wayne Friedman - Monday, November 2, 2020
Although AMC Networks' revenue declines were less than expected, analysts remained concern ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into ...
- Are BMW Drivers Really The 'Worst'?
Drive Time, Tanya Gazdik - Monday, November 2, 2020
The average American driver has received an average of two tickets a ...
- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by the ...
- Nielsen Sells Global Connect To Advent International For $2.7B
MediaDailyNews, Wayne Friedman - Monday, November 2, 2020
As part of the deal, Nielsen will give Nielsen Global Connect ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- Gut Research Finds More 'Positives' For Biden, 'Negatives' For The Other Guy
Marketing Politics Weekly, Joe Mandese - Friday, October 30, 2020
Using a novel technique known as "intuitive research" capable of understanding wh ...
- While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
With the exception of Fox News Channel, ad sales for major cab ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- This Just In From The Mars News Channel...
Red, White & Blog, Joe Mandese - Friday, October 30, 2020
A startling insight from Ipsos suggests many Americans won't accept the outco ...
- Suzy Live Launches To Bring One-On-One Video Research Platform To Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Suzy, a research firm that works with companies including Microsoft, American Expres ...
- Connected TV Viewing Climbs 57%, Smart TV Platforms Double Streaming Viewing Share
Television News Daily, Wayne Friedman - Thursday, October 29, 2020
Connected TV set-top-box devices continue to command the largest share of a ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck duri ...
- Republican Voters Most Keen On Brand Role In Politics: Independents, Not So Much
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
A majority of Americans believe brands have an important role to pl ...
- Ipsos Forecast Model Predicts 'Narrow' Biden Win: Cites Pandemic, Other Key Issues
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
With the COVID-19 pandemic remaining the No. 1 issue influencing American voter ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, bra ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
Research Intelligencer, Joe Mandese - Thursday, October 29, 2020
Following what could be the most uncertain and protracted network upfront ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Harris Poll Reveals A Quarter Of Advertisers Boycotted Google, Too
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Suppose they held a boycott and nobody noticed? That might be t ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" med ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Creative talent flooding into the marketplace will spur a new wave ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment ...