- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old Partner
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2021
The cinema ad industry is getting a jumpstart on 2021, announcing ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researche ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- Comscore Recapitalizes: Removes All Debt, Secures Extended Data Rights From Key Suppliers
MediaDailyNews, Joe Mandese - Thursday, January 7, 2021
Financially beleaguered media researcher Comscore this evening announced it has finalized ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Survey Research: Old Tech Or Old Standby?
Media Insider, Ted McConnell - Thursday, January 7, 2021
Honestly conceived and professionally executed research is vastly more right than wron ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- Digital Projected To Reach Nearly 40% Of Media Industry Content Spending
Research Intelligencer, Joe Mandese - Wednesday, January 6, 2021
Nearly 4 of every 10 media industry dollars spent on entertainment conte ...
- FuboTV Projects Stronger Q4 Revenues, Subscribers, Supply-And-Demand Share Concerns Remain
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
FuboTV expects a 77%- 84% increase in Q4 revenue to $94-$98 milli ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for t ...
- FuboTV: Winner Or Loser? Strong Q4 Projections May Not Get Analysts On The Same Page
Video Insider, Karlene Lukovitz - Tuesday, January 5, 2021
Starkly divergent analyst outlooks for FuboTV have driven the stock up ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Growth will be driven primarily by traditional broadcasters' turning to streaming servic ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- 40% of Broadband Households Have Trialed OTT During COVID, Most Have Subscribed
Video Insider, Karlene Lukovitz - Tuesday, December 29, 2020
The overall OTT churn rate has declined a bit, but hovers ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
Total CTV advertising will soar 27% to $8.11 billion in 2020, accordi ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the sa ...
- TV Ad Impressions 2020: Streamers Up 93%, Insurance Dominates Most-Seen Brands
Digital News Daily, Karlene Lukovitz - Tuesday, December 22, 2020
Streamers showed the largest TV impressions growth of all categories this yea ...
- Keeping Up With The News
MediaDailyNews, Maureen Dawson - Tuesday, December 22, 2020
Before the election ended, news consumption was at a peak. Pew Resear ...
- People Don't Change, Demographics Don't Work: Q& A With Valuegraphics Database
MediaDailyNews, Charlene Weisler - Tuesday, December 22, 2020
"Core human values, which are formed during our late childhood/early adolescence, ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by ...
- Study Finds Short-Form Ads Growing In Effectiveness
Mediapsssst, Richard Whitman - Monday, December 21, 2020
The study, from Magna, IPG Media Lab and Snap, attributes the improveme ...
- Holiday Get-Togethers Not Off The Table, Despite COVID-19
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 21, 2020
Christmas/Hanukkah/Kwanzaa drawing more interest for in-person activities (51%) than New Year's E ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-ti ...