Total connected TV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer -- up from $6.38 billion a year ago.
YouTube will be the biggest individual platform -- at a gross total of $2.9 billion.
But after content providers -- traditional TV networks and digital publishers -- take their cut of advertising revenue, the platform will net $1.5 billion. This is up 32% from $1.14 billion a year ago.
Hulu will get to $1.96 billion this year, rising 25% from $1.57 billion a year ago.
Roku will see $740 million, up 40% from $530 million.
Collectively, after these big three platforms (YouTube, Hulu, and Roku), all other marketers will total $3.91 billion this year, up from $3.14 billion a year ago.
Future projections show the market sharply rising to $11.36 billion in 2021 and $14.11 billion in 2022.
These results are focused on digital advertising that appears on CTV devices on home screen and in-stream video ads, eMarketer says. It excludes all traditional linear TV and addressable advertising.