- Amazon Prime Day Becomes Kickoff To Holiday Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook ...
- Global SVOD Subscriptions, Revenue To Double By 2025, Big Gains For Netflix, Disney+, Amazon: Study
Television News Daily, Wayne Friedman - Monday, September 28, 2020
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-vid ...
- Research: New Urgency Of Purpose
Marketing Daily, Sarah Mahoney - Friday, September 25, 2020
In new research from Porter Novelli, upwards of 80% of executives belie ...
- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Facebook Fails To Prevent PACs From Lying In Ads
PolicyBlog, Wendy Davis - Thursday, September 24, 2020
The pro-Trump political action committee "America First Action" recently paid Facebook near ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collecti ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- Mobile Commerce To Hit New Highs This Holiday Season
Mobile Insider, Karlene Lukovitz - Thursday, September 24, 2020
All ecommerce sales, and mcommerce in particular, are expected to see accelerat ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budge ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital Only
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
Pairing TV with ads on Facebook and YouTube resulted in three tim ...
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 23, 2020
This is the largest number of new brands making Brand Keys' loyal ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished sever ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
Video Insider, Karlene Lukovitz - Tuesday, September 22, 2020
A study of six ad-supported streamers graded YouTube TV best and Sli ...
- Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Drive Time, Tanya Gazdik - Monday, September 21, 2020
My first reaction to the data is that no one from metropolit ...
- Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Drive Time, Tanya Gazdik - Monday, September 21, 2020
My first reaction to the data is that no one from metropolit ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer T ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive th ...
- NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
Post- and end-of-the-season action for TV sports franchises has seen sharply low ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative wa ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2020
A new study by performance analytics firm Veritone shows that TV a ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While overall ad spending has declined, a new study of TV a ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertise ...