- Shoppers Looking To Spend More This Holiday Season, Driven By COVID-19 Pandemic: Studies
Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Consumers changed their plans from August to November, AKi Technologies reports. ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielse ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Moldafsky will be responsible for all marketing including global brand strategy a ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
MediaDailyNews, Joe Mandese - Monday, November 30, 2020
Spurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, November 30, 2020
Pre-pandemic familiarity was definitely a factor, with 71% choosing auto brands th ...
- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Resear ...
- Top Conservative News Sites Experience Audience Erosion Leading Up To Election
Marketing Politics Weekly, Joe Mandese - Monday, November 30, 2020
The October lead-in to the election should have been a period ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- Warner Music Group Edges Up Quarterly Revenues To $1.13 Billion, Digital, Streaming Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2020
Warner Music Group posted slightly higher revenues in Q4, reversing declines ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albe ...
- Election News Reveals Partisan Differences About Coverage, Skepticism Of Social Media
Publishing Insider, - Wednesday, November 25, 2020
Democrats were more likely than Republicans to express satisfaction with the tradition ...
- U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
Television News Daily, Wayne Friedman - Tuesday, November 24, 2020
Ad-supported and CTV platforms will see the biggest growth, with a 3 ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ...
- If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
RTBlog, Joe Mandese - Monday, November 23, 2020
As we head into the first of America's big holiday and shoppi ...
- Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience
Advanced TV Insider, Karlene Lukovitz - Friday, November 20, 2020
In a new Xandr survey, U.S. video advertising decision-makers also estimated th ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-sour ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 5 ...
- Cord-Cutting Slows In Q3, Boosted By Sports TV, Political News
Television News Daily, Wayne Friedman - Friday, November 20, 2020
Cord-cutting in the U.S. slowed in Q3 for traditional and virtual p ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Performance Marketing Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Disney+, HBO Max, Apple+ Make New Top-10 SVODs Ranking
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Researcher Parks Associates also reports that 78% of U.S. broadband households subscri ...
- Big SVODs' Subs Projected To Grow 62%, Reach 678M, By 2025, With Disney+ At 194M
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netfl ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages
Digital News Daily, Karlene Lukovitz - Tuesday, November 17, 2020
New research from Comcast Cable's ad sales division, Effectv, and VAB fin ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- GroupM Finds Consumer Confidence Plummets During Pandemic
MAD, Steve McClellan - Monday, November 16, 2020
A majority of people (52%) feel "tense" or "distressed" as a resu ...