- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, Nation ...
- AVODs: U.S. Users Hit 17%; Audience Older, Less Wealthy Than SVODs'
Video Insider, Karlene Lukovitz - Tuesday, October 13, 2020
Nearly one in five U.S. internet users report watching AVOD services ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, October 12, 2020
Half of those surveyed said they would be likely to pick ...
- Doing Without Surveys: Brands Cut Back As Marketing Budgets Are Reduced
Email Insider, Ray Schultz - Monday, October 12, 2020
Almost all retailers report survey declines. But most researchers expect to retu ...
- Addressable Ads Found To Go To The (Literal) Heart Of Engagement
Advanced TV Insider, Karlene Lukovitz - Friday, October 9, 2020
People like addressable ads nearly four times more than non-addressable ones - ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016
Marketing Politics Weekly, Joe Mandese - Thursday, October 8, 2020
Nearly 58 million people watched the vice presidential debate between Mike Pen ...
- Wall Street Bullish On Ad Rebound, Especially Digital
MediaDailyNews, Joe Mandese - Friday, October 9, 2020
Wall Street analysts have turned extra bullish on digital media, especially soci ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Friday, October 9, 2020
The study found people were most willing to share health information abo ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th la ...
- SEO Bias, Diversity Become Bigger Industry Issues
Performance Marketing Insider, Laurie Sullivan - Thursday, October 8, 2020
A survey by content marketing company NorthStar on the state of t ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- Amazon, Apple Could See Long-Term Gains, Become Bigger Rivals To Netflix
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Amazon and Apple could gain ground on industry leader Netflix, according ...
- Zoom, Purell, Netflix Fare Well During Pandemic
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2020
Video conferencing has become a critical tool for working, learning and maintaini ...
- 60% Of Millennials Plan To Buy A TV Set This Year
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Millennials plan to spend much more time in the next year consumi ...
- Local TV Ad Market Cuts Losses: Down 23% In July-September Vs. March-June Lows Of 60%
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Political advertising could bring in a record $3.5 billion this year f ...
- Political Email Campaigns Use 'Devious' Fundraising Tactics, Princeton Study Finds
Digital News Daily, Wendy Davis - Monday, October 5, 2020
"We find that manipulative tactics are the norm, not the exception," autho ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as we ...
- Nearly A Quarter Of Streaming Adults Use AVOD Regularly
Video Insider, Karlene Lukovitz - Tuesday, October 6, 2020
Compared to 21% of streaming adults who use AVOD regularly, 69% repo ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter &am ...
- Amazon Gains Product Searches, As Google Shares Continue To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
COVID-19 is changing ecommerce behavior more than first expected. Raymond James da ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 20 ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about drivi ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgeta ...
- Amazon Ad Testing Platform Set To Launch From Eye Square
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
The experimental platform allows advertisers to evaluate and optimize advertisements as th ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associatio ...