- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by the ...
- Nielsen Sells Global Connect To Advent International For $2.7B
MediaDailyNews, Wayne Friedman - Monday, November 2, 2020
As part of the deal, Nielsen will give Nielsen Global Connect ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- Gut Research Finds More 'Positives' For Biden, 'Negatives' For The Other Guy
Marketing Politics Weekly, Joe Mandese - Friday, October 30, 2020
Using a novel technique known as "intuitive research" capable of understanding wh ...
- While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
With the exception of Fox News Channel, ad sales for major cab ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Performance Marketing Insider, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account f ...
- This Just In From The Mars News Channel...
Red, White & Blog, Joe Mandese - Friday, October 30, 2020
A startling insight from Ipsos suggests many Americans won't accept the outco ...
- Suzy Live Launches To Bring One-On-One Video Research Platform To Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Suzy, a research firm that works with companies including Microsoft, American Expres ...
- Connected TV Viewing Climbs 57%, Smart TV Platforms Double Streaming Viewing Share
Television News Daily, Wayne Friedman - Thursday, October 29, 2020
Connected TV set-top-box devices continue to command the largest share of a ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck duri ...
- Republican Voters Most Keen On Brand Role In Politics: Independents, Not So Much
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
A majority of Americans believe brands have an important role to pl ...
- Ipsos Forecast Model Predicts 'Narrow' Biden Win: Cites Pandemic, Other Key Issues
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
With the COVID-19 pandemic remaining the No. 1 issue influencing American voter ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, bra ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
Research Intelligencer, Joe Mandese - Thursday, October 29, 2020
Following what could be the most uncertain and protracted network upfront ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Harris Poll Reveals A Quarter Of Advertisers Boycotted Google, Too
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Suppose they held a boycott and nobody noticed? That might be t ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" med ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Creative talent flooding into the marketplace will spur a new wave ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment ...
- Consumers To Spend An Average Of $691 On Holiday Gifts: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 27, 2020
Free shipping will be a major factor and 52% of consumers wi ...
- Sports TV Piracy Remains A Major Challenge
Television News Daily, Wayne Friedman - Monday, October 26, 2020
Among regular TV sports viewers, 83% access illegal pirated streaming content ...
- Facebook Tells NYU To Halt Political Research Project
Digital News Daily, Wendy Davis - Sunday, October 25, 2020
Citing its policy against data scraping, Facebook has told NYU researchers ...
- Nissan, Lexus Tops In Reputation
Drive Time, Tanya Gazdik - Monday, October 26, 2020
Automakers and dealers should continue to communicate safety protocols on their websit ...
- What Wall Street Says About Tech Company Earnings -- They Report This Week
Performance Marketing Insider, Laurie Sullivan - Monday, October 26, 2020
Amazon, Facebook and Google report earnings Oct. 29. Analysts are looking f ...
- Who Should We Endorse And Why?
RTBlog, Joe Mandese - Monday, October 26, 2020
I'd like to make a case for MediaPost to weigh in wi ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U. ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people wi ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how peop ...
- Snap Shocks Analysts With Soaring 52% Gain In Ad Revenues
Digital News Daily, Wayne Friedman - Wednesday, October 21, 2020
"As the most efficient advertising vehicle for marketers looking to target 13-to- ...