- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U. ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people wi ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how peop ...
- Snap Shocks Analysts With Soaring 52% Gain In Ad Revenues
Digital News Daily, Wayne Friedman - Wednesday, October 21, 2020
"As the most efficient advertising vehicle for marketers looking to target 13-to- ...
- Study Finds 'Digital Retail Advertising' Cannibalizing More Established Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
A big factor driving digital's increasing share of overall ad budgets ...
- New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Television News Daily, Wayne Friedman - Wednesday, October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2 billi ...
- Apparel, Wellness Still Dominate D2C Intentions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 21, 2020
New research shows consumers still have many reservations about D2C brands, a ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
Email Insider, Ray Schultz - Tuesday, October 20, 2020
Will things ever get back to normal? It's not likely as consume ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecuti ...
- TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst
Television News Daily, Wayne Friedman - Monday, October 19, 2020
Broadcast TV networks are expected to sink 15.8% to $2.4 billion, wi ...
- 5G Operator-Billed Revenue To Jump More Than $350B In Five Years
Digital News Daily, Karlene Lukovitz - Monday, October 19, 2020
Consumer adoption of 5G is ahead of expectations, and average revenue-per-connection ...
- Study Finds Most Will Be Glued To Election Results, But Biden Supporters More Likely To Believe Them
Marketing Politics Weekly, Joe Mandese - Monday, October 19, 2020
More than half of American voters plan to follow the results ...
- Biden Word-of-Mouth Sentiment Turns Positive For First Time
Marketing Politics Weekly, Ed Keller - Monday, October 19, 2020
Joe Biden is being talked about slightly more positively than negatively f ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- New Tool Can Analyze Google Footprint Based On Gmail Address: Report
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
GHunt analyzes a person's name, Google ID, YouTube channel and services li ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-One
Marketing Politics Weekly, Joe Mandese - Thursday, October 15, 2020
By a margin of nearly two-to-one, ad executives -- both advertisers a ...
- As Promos For Free Trials Expire, New Platforms Disney+, Apple TV+ Could Take Hit
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
A survey from HarrisX finds that "roughly 3% and 17% of Disne ...
- U.S. Pay-TV To Drop To $56B By 2025, Down 47% From Peak
Digital News Daily, Karlene Lukovitz - Wednesday, October 14, 2020
U.S. operators will lose another $23 billion between 2019 and 2025, projec ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A number of recent studies, including recent Wall Street analysts' reports, indica ...
- Consumers Spend Less As Affiliate Marketing Takes Another Hike
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Can performance marketing save the holiday season? After a good run wi ...
- NBCU's Peacock, Amazon Prime Video See Major Gains In New Q3 Subscribers
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amaz ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, Nation ...
- AVODs: U.S. Users Hit 17%; Audience Older, Less Wealthy Than SVODs'
Video Insider, Karlene Lukovitz - Tuesday, October 13, 2020
Nearly one in five U.S. internet users report watching AVOD services ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, October 12, 2020
Half of those surveyed said they would be likely to pick ...
- Doing Without Surveys: Brands Cut Back As Marketing Budgets Are Reduced
Email Insider, Ray Schultz - Monday, October 12, 2020
Almost all retailers report survey declines. But most researchers expect to retu ...
- Addressable Ads Found To Go To The (Literal) Heart Of Engagement
Advanced TV Insider, Karlene Lukovitz - Friday, October 9, 2020
People like addressable ads nearly four times more than non-addressable ones - ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016
Marketing Politics Weekly, Joe Mandese - Thursday, October 8, 2020
Nearly 58 million people watched the vice presidential debate between Mike Pen ...