- APAC Firms Alter Marketing In Response To COVID-19: Adobe
Around the Net in Email, Ray Schultz - Friday, August 21, 2020
Research by Adobe shows that marketers in the Asia Pacific region ha ...
- Survey: 74% Of Movie Theater Customers Ready To Return In A Month
MediaDailyNews, Wayne Friedman - Thursday, August 20, 2020
Thirty four percent said having space -- empty seats between occupied mov ...
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
MediaDailyNews, Joe Mandese - Friday, August 21, 2020
The erosion of U.S. ad spending continues to moderate, falling at i ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDad ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts a ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as th ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken wor ...
- U.S. Cable Network Affiliate Revenue Down For The First Time In Q2
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Traditional affiliate fees, long the revenue backbone for U.S. cable TV net ...
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly ...
- Back-To-School Flip-Flop: Mental Health Effects Of Pandemic Surface In Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Search terms related to the return to school have climbed, with ment ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during t ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents wa ...
- Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
The report should make marketers and developers who create skills for voi ...
- 5 Premium Ad-Supported Video Platforms Up 31% In Q2 Ad Revenues
Television News Daily, Wayne Friedman - Friday, August 14, 2020
Pluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $8 ...
- Wooing Stakeholders: Consumers Want To Feel They Belong, Study Shows
Email Insider, Ray Schultz - Friday, August 14, 2020
Customers would rather give feedback directly than have firms gather data ...
- Email Is The Least Trusted Communication Channel: Report
Email Marketing Daily, Ray Schultz - Friday, August 14, 2020
A study in the "Journal of Applied Psychology" finds that email ...
- America's Hottest Retailers: Lidl, Wayfair, Build
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2020
The list does provide an accurate peek into a post-COVID world, dominat ...
- Retailers May Stop Using 'Black Friday' In Their Holiday Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2020
Should the industry say goodbye to "Black Friday" and replace it wi ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, d ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are laz ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take ...
- Creating A Website Becomes Top Of Mind, Per Survey
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 10, 2020
More individuals are considering putting up a website, but don’t want ...
- Survey: 33% Of Quibi Subscribers Plan To Cancel; Free, Ad-Supported Tier Launches In Australia, NZ
Digital News Daily, Karlene Lukovitz - Monday, August 10, 2020
Kantar research also indicates that the average Quibi user has five SVOD ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study sho ...
- Hey Marketers, Consumers Believe Privacy Is A Human Right
Performance Marketing Insider, Laurie Sullivan - Monday, August 10, 2020
Consumers are finally paying attention to how brands use their data a ...