- Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines Expected
Television News Daily, Wayne Friedman - Friday, August 7, 2020
Nielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, ...
- Pay TV Losses Continue In Q2, Amid Dramatic 20%-25% Advertising Declines
Television News Daily, Wayne Friedman - Friday, August 7, 2020
Although TV network group execs may see ad revenue declines as temporar ...
- Report Finds Pirate IPTV Market Tops $1 Billion In The U.S.
Research Intelligencer, Joe Mandese - Friday, August 7, 2020
According to a study released Thursday by the Digital Citizens Alliance a ...
- Roku Sees 42% Revenue Growth, Monthly Accounts Now Total 43 Million
Television News Daily, Wayne Friedman - Thursday, August 6, 2020
Roku continues to post strong business metrics, beating many Q2 estimates. Reven ...
- As Consumers Switch Brands, Retailers Miss Key Opportunities
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2020
More than a third of all shoppers say retailers are failing ...
- Automaker TV Spending Increases 18% In July
Marketing Daily, Tanya Gazdik - Wednesday, August 5, 2020
The top brand by spend was Toyota ($28.1 million) which also h ...
- Disney's Exodus From Facebook Benefited Amazon
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- National TV Advertising Market Trims Losses To 9% In June
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
Networks aired the least original shows in over a decade, Standard Med ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, wi ...
- Saving More, Spending More: America's New Shopping Habits
Marketing Daily, Sarah Mahoney - Monday, August 3, 2020
While consumers are watching their budget, they're also more impulsive, with 3 ...
- U.S. Ad Economy Outpaces GDP During Q2 And First Half
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
The U.S. Bureau of Economic Analysis reported that the U.S. ad econo ...
- How In-House Became The Norm For Programmatic Media-Buying
RTBlog, Joe Mandese - Monday, August 3, 2020
When it comes to the fastest-growing segment of media-buying -- programmatic ...
- Census Bureau Is Using Email To Drive Response
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
The Census Bureau is sending emails to 20 million households for whi ...
- IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
In this week's episode of IPG Media Lab's "Floor 9" podcast, t ...
- Pinterest Monthly Users Hit Milestone As 'Pinners' Come Back To Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2020
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter reven ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- It's The Stupidity, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 30, 2020
The biggest factor influencing the outcome of elections is stupidity, not t ...
- Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku
Television News Daily, Wayne Friedman - Wednesday, July 29, 2020
Only 30% of TV households that watched Major League Baseball on line ...
- Shorter Theatrical Windows Will Boost Small, Mid-Size Film Business: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 29, 2020
As part of the potentially industry-shaking deal, AMC will get an undisclos ...
- Racial Injustice Protests Score High Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, July 29, 2020
A multitude of consumer research has already established that a majority ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- Digital Quality Of Life Study Reveals How Countries Rank On Internet Quality, Security, Affordability
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 28, 2020
During the first month of lockdown, people in 49 of 85 countri ...
- Porsche, Dodge, Hyundai Top J.D. Power APEAL Study
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
Dodge becomes first mass-market domestic brand to rank highest for both own ...
- Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, July 27, 2020
After plummeting 31% in May, the U.S. ad market showed signs ...
- Consumers Weigh In On Return To Sports
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2020
Among upcoming season relaunches and debuts, 64% of American fans say t ...
- Ford, Honda, Toyota Tops In Pandemic Response
Drive Time, Tanya Gazdik - Monday, July 20, 2020
More than a quarter (27%) of car shoppers said no auto bran ...
- Moving On Without Apple's Identifier For Advertisers On Apple Devices
Search & Performance Marketing Daily, Nitay Joffe - Friday, July 17, 2020
Changes to how Apple handles the IDFA have brands talking. Every a ...
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported Content
Advanced TV Insider, Karlene Lukovitz - Friday, July 17, 2020
Connected TV consumers are widely on-board with accepting advertising to get mo ...
- Segmented COVID Research Sees Opportunities For Financial Services, Supermarkets
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2020
Global research in 60 markets finds 60% of consumers don't expect ...
- CTV Ad Fraud Study IDs Early Warning Signs
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Improper site IDs and outdated operating systems are among suspicious signals th ...