- Mobile Commerce To Hit New Highs This Holiday Season
Mobile Insider, Karlene Lukovitz - Thursday, September 24, 2020
All ecommerce sales, and mcommerce in particular, are expected to see accelerat ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budge ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital Only
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
Pairing TV with ads on Facebook and YouTube resulted in three tim ...
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 23, 2020
This is the largest number of new brands making Brand Keys' loyal ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished sever ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- Streaming Services Are A 'Wild West' For Political Ads, Mozilla Finds
Video Insider, Karlene Lukovitz - Tuesday, September 22, 2020
A study of six ad-supported streamers graded YouTube TV best and Sli ...
- Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Drive Time, Tanya Gazdik - Monday, September 21, 2020
My first reaction to the data is that no one from metropolit ...
- Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Drive Time, Tanya Gazdik - Monday, September 21, 2020
My first reaction to the data is that no one from metropolit ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer T ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive th ...
- NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
Post- and end-of-the-season action for TV sports franchises has seen sharply low ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative wa ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2020
A new study by performance analytics firm Veritone shows that TV a ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While overall ad spending has declined, a new study of TV a ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertise ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- TV Viewing In Q3 Sees 20% Decline, Kids TV Down 29%
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Nearly three months into Q3, traditional TV viewing is down 20%, accordi ...
- Your Cultural Biases Can Impact Research Design
Marketing Insider, Mario Carrasco - Monday, September 14, 2020
The hard truth is that we are human, and our cultural bias ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recessi ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared wi ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, b ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platfo ...