- Consumers Change How They Think About Mobility
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2020
Job security anxiety continues, with 30% of currently employed U.S. consumers fearf ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of t ...
- Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increa ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
Research Intelligencer, Joe Mandese - Tuesday, July 14, 2020
Although most ad execs expect their budgets to decline for the foreseeab ...
- Microsoft Spins Off Chinese Chatbot Xiaoice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alo ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more like ...
- Pay TV Ad Revenue Per User Inches Up In Q1, With Promise Of Advanced Ad Growth
Television News Daily, Wayne Friedman - Monday, July 13, 2020
Traditional and new pay TV companies have seen average ad revenues p ...
- Why The Most Important New Industry Acronym May Be RCT
RTBlog, Joe Mandese - Monday, July 13, 2020
It's been a while since I've heard the old Wanamaker chestnut "ha ...
- B2B Research Vet Chris Wells Founds New Agency
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
Adience is designed to operate in a B2B research environment disrupted ...
- Young Adults Interested In Protest and COVID-Related News, Much Less In Presidential Election
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2020
Young adults 18-29 are much more interested in protest vs. election-related ne ...
- 2020 'Ephron' Award Recipient: Josh Chasin
MediaDailyNews, Joe Mandese - Friday, July 10, 2020
The Advertising Research Foundation has named long-time industry media researcher Josh Chas ...
- Procurement Metrics Shared/Not Shared With Marketing Teams
Research Intelligencer, Joe Mandese - Thursday, July 9, 2020
As part of an effort to "revolutionize" the role of procurement ...
- Interest In 'Brand Safety' Continues To Spike, 'Customer Focus' Too
MediaDailyNews, Michael McLaren - Wednesday, July 8, 2020
Our current multiple crises environment has thrown many marketers' strategies into disarra ...
- WFH Employees Acknowledge Engaging In Fireable Offenses During Work Hours
Research Intelligencer, Joe Mandese - Wednesday, July 8, 2020
The vast majority of employees working from home concede they are engagi ...
- 18- To-34-Year-Olds Will Pay Comparable, Higher Movie Ticket Prices For Streaming New Movies: Study
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Sixty-seven percent of 18- to-34-year-olds said they would "definitely/probably" pay $15 ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2020
It was the best of quarters, it was the worst of quarter ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, w ...
- Most NASCAR Fans Support Confederate Flag Ban, 'Black Lives Matter' Messaging
Marketing Daily, Tanya Gazdik - Thursday, July 2, 2020
A majority of fans overall and 76% of younger fans say th ...
- Mindshare: Consumer Optimism Is A Lie
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
While a variety of self-reported consumer surveys suggest many are feeling mo ...
- Kantar Names Griffiths Deputy CEO
Mediapsssst, Richard Whitman - Wednesday, July 1, 2020
Griffiths, who has been CFO since January, will retain those responsibilities a ...
- Badwill
Red, White & Blog, Joe Mandese - Thursday, July 2, 2020
The focus of the brand boycott of Facebook has been on h ...
- Road Trips Top American Travel Plans
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2020
"People want to see visible proof of actions being taken to ke ...
- Study Finds Consumers Feel They Are More Dependent On Media Tech, But It Makes Life More Complicated
MediaDailyNews, Joe Mandese - Wednesday, July 1, 2020
Consumers are expressing an increasing paradox about the impact of media technolo ...
- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
Video Insider, Karlene Lukovitz - Tuesday, June 30, 2020
Churn rates for OTT services overall rose 6 percentage points versus ...
- Americans Continue To Worry About COVID-19
Marketing Daily, Tanya Gazdik - Sunday, June 28, 2020
Half of those surveyed in the South are worried about spikes ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position ...
- Dodge, Kia Top J.D. Power Initial Quality Study
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2020
Dodge leaped seven places from last year's results and is the fir ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprieta ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...