Sarbacane Group Pulls In $27 Million In Funding

French tech company Sarbacane Group, parent of the email service Mailify, has raised $27 million in funding.

The round was led by IDI, a French investment firm that is putting in almost $10 million. 

Founder Mathieu Tarnus remains the majority shareholder.

The firm plans to utilize the funding to boost its investment in R&D.

This summer, Sarbacane introduced Smart Templates, a feature that enables users to create customized email and newsletter templates based on a website’s address, the company says. 

In April, Sarbacane acquired Datananas, a Paris-based sales automation startup that it claims will strengthen its position outside France. 

Sarbacane’s client roster includes Christian Dior, L’Occitane, Mondial Relay and Warner Music. The firm generated revenue of $13 M in 2019, and is on track to invoice over $16 million in 2020.

Its previous expansion phase was supported by the Ardian Growth fund.

The firm’s U.S. headquarters is in New York. 

 

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