- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
Video Insider, Karlene Lukovitz - Tuesday, June 30, 2020
Churn rates for OTT services overall rose 6 percentage points versus ...
- Americans Continue To Worry About COVID-19
Marketing Daily, Tanya Gazdik - Sunday, June 28, 2020
Half of those surveyed in the South are worried about spikes ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position ...
- Dodge, Kia Top J.D. Power Initial Quality Study
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2020
Dodge leaped seven places from last year's results and is the fir ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprieta ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
Vice said news content related to George Floyd and related protests h ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands
D2C Insider, Sarah Mahoney - Monday, June 22, 2020
An intriguing new study finds pet care and fitness are the on ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientatio ...
- ViacomCBS, Fox Corp. And Discovery See Improving Advertising Business
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
MoffettNathanson expects a 14% decline in 2020 ad revenues (to $18.4 billio ...
- 'Hidden Value' Reveals Amazon's Media Assets Currently Worth Half A Trillion Dollars
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
If its media advertising and subscription-based media assets were broken out ...
- France Ecommerce Boost From COVID Likely To Continue
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
GlobalWebIndex survey from April reported 23% of internet users in France ag ...
- Mindshare: Amid Multiple American Crises, Racism Looms Largest
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
It's not just the economy, stupid. That's one of the takeaways fr ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec fin ...
- 23% Of U.S. vMVPD Users Also Have Legacy Pay TV
Digital News Daily, Karlene Lukovitz - Friday, June 12, 2020
The emergence of Hulu Live TV and YouTube TV, which carry t ...
- Facebook, Google, Microsoft, Twitter, Verizon Media Renew Pledge To Fight Child Sexual Abuse Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
A new initiative announced by tech platforms aimed at combating online chi ...
- Most Ad Pros Object To Company Contact Tracing, Fear Layoffs Too
MediaDailyNews, Joe Mandese - Thursday, June 11, 2020
Nearly four in five ad industry professionals object to the idea ...
- Staycations, Finances -- How Millions Of Consumers Perceive COVID-19
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2020
While 40% of Americans believe personal health will become a bigger conce ...
- Cable Nets Ranked By Interest: Among Both Subscribers And Non-Subscribers
Research Intelligencer, Joe Mandese - Thursday, June 11, 2020
Nature and educational-oriented cable networks including Discovery Channel, Animal Planet, History Channe ...
- More Americans Support BLM, NFL Players Taking A Knee During Anthem
Research Intelligencer, Joe Mandese - Thursday, June 11, 2020
A plurality of Americans -- especially NFL fans -- support more playe ...
- Retail, Restaurants Forever Changed Due To Pandemic
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2020
As retail and restaurant chains develop their reopening strategies, executives may u ...
- 45% Of Consumers Say They'll Continue Paid Streaming Services Post-COVID
Digital News Daily, Karlene Lukovitz - Wednesday, June 10, 2020
More than half -- 56% -- of U.S. adults say they're usi ...
- Most Americans Support Twitter Fact-Checking, Labeling: Believe It Will Create A Domino Effect
Marketing Politics Weekly, Joe Mandese - Tuesday, June 9, 2020
A majority of American adults feel Twitter has done the right thi ...
- More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
The data, from a survey of ad execs conducted by Advertiser Perception ...
- Video Games Continue To Gain Share Of Time Spent With Media
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The stay-at-home restrictions of the COVID-19 pandemic have been a boon f ...
- U.S., Global Video Consumption Soars Due To Pandemic
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The COVID-19 pandemic drove U.S. consumption of online video views up 5 ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple shou ...
- Connected TV Device Ownership Continues To Rise
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Eighty percent of TV homes now have at least one connected ...