- Despite Top 10 Losses, Global Pay TV Projected To Gain Subscribers Through 2025
Digital News Daily, Karlene Lukovitz - Monday, June 8, 2020
Two-thirds of pay-TV operators around the world are expected to gain subscribe ...
- 76% Of U.S. Households Have OTT Services, Vs. 62% With Traditional Pay TV
Digital News Daily, Karlene Lukovitz - Monday, June 8, 2020
Of the 41% of households that took trial subscriptions for at lea ...
- Magid: Live Sports' Return Will Reverse Spikes In COVID-Driven Media Behaviors
Digital News Daily, Karlene Lukovitz - Friday, June 5, 2020
A new survey of U.S. sports viewers finds the live sports blacko ...
- 'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May
MediaDailyNews, Joe Mandese - Friday, June 5, 2020
On the same day that Wall Street is rallying on a better-than-expect ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media t ...
- Ad Execs Say Physical And Mental Health Have Suffered During Pandemic
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2020
Months into the COVID-19 pandemic, a significant percentage of ad industry exe ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership Soars
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The growth of COVID-19 TV news content has come with higher overa ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competiti ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, t ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishia ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's u ...
- Consumers Put Climate Change Ahead Of Economic Concerns: Both U.S. And Worldwide
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
As the nation and the world recover from the ongoing effects ...
- Quibi Posts Most Positive Reviews For A Streamer After Stumbling Out Of The Gate
Television News Daily, Wayne Friedman - Friday, May 29, 2020
Quibi has been garnering top reviews -- higher than other streaming servic ...
- 2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26%
Advanced TV Insider, Karlene Lukovitz - Friday, May 29, 2020
Global SVOD to be dominated by five platforms with combined paid subscribe ...
- Global Ad Spend To Dip 8%, UK To See 16.4% Decline
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Warc is predicting global ad spend will slump 8% this year, accordi ...
- What Video Advertisers Can Learn From Colonoscopies
London Blog, Alex Maguire - Friday, May 29, 2020
Finish on a moment of high emotional intensity and your video ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Television News Daily, Wayne Friedman - Thursday, May 28, 2020
The number of COVID-19-related TV ad creatives airing on national TV a ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as target ...
- Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout
Research Intelligencer, Joe Mandese - Thursday, May 28, 2020
'What goes up must come down' may be a core principle ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- Video Streaming Services' Advertising Up Nearly 90%
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
HBO Max tripled its marketing spend for the week of May ...
- Consumers' Concerns Shift As Pandemic Continues
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2020
Financial concerns continue to spike among millennials, with 36% of 18- ...
- Opinion Done Wrong: Researchers Find Fox News Hurts Stay-At-Home Compliance
Red, White & Blog, Joe Mandese - Wednesday, May 27, 2020
While a variety of surveys and tracking studies have shown that t ...
- Russian Cyberspies Employ Updated Malware: Report
Around the Net in Email, Ray Schultz - Tuesday, May 26, 2020
Security researchers have discovered a new version of the ComRAT malware th ...
- Amazon Still First Place Many Consumers Search For Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Whether it's searching for the elusive Lysol wipes or a black dre ...
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
MediaDailyNews, Joe Mandese - Thursday, May 21, 2020
Ad demand fell 35% year-over-year in April, marking its lowest point sin ...