- Kantar, VNU Veteran Kent Named CEO At SRDS
MAD, Steve McClellan - Wednesday, April 29, 2020
The appointment comes shortly after SRDS was acquired by Adwanted Group. Ke ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketpla ...
- UK Advertising Growth Not Expected Until 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
A "Campaign" survey shows that while 28% of adland execs are expecti ...
- Advertising Head Count Reduced For Two Consecutive Years
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
Staff numbers at IPA members fell in 2018 and 2019, the fir ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, April 29, 2020
A recent study suggests the COVID-19 pandemic has accelerated shifts in consum ...
- Why Creatives Will Be Praying Harder Than Most For Growth
London Blog, Sean Hargrave - Wednesday, April 29, 2020
Most are not expecting a bounce-back in the fourth quarter -- a ...
- Automakers Spend $456M On TV In Q1
Marketing Daily, Tanya Gazdik - Tuesday, April 28, 2020
Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overa ...
- Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Research Intelligencer, - Thursday, April 30, 2020
Yearly spending growth on Google gradually slowed from 15% in January ...
- COVID-19 Creeps Into Tweets About TV Shows
Research Intelligencer, - Wednesday, April 29, 2020
Nielsen found that audiences identified as "heavy sports viewers" are finding oth ...
- Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
Television News Daily, Wayne Friedman - Tuesday, April 28, 2020
Cable TV news nets continue to generally lead all networks, with C ...
- Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand Favorability
Television News Daily, Wayne Friedman - Tuesday, April 28, 2020
Advertising messages inspired by COVID-19 give viewers "positive feelings," according to ...
- Just 7% Of Marketers Are Spending More During Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Research by "Marketing Week" and "Econsultancy" shows that half of marketers a ...
- Google Failed Healthcare Project Sends Developers Back To Drawing Board
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
In an academic paper published this week, Google researchers said they need to revis ...
- 'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
London Blog, Sean Hargrave - Tuesday, April 28, 2020
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertise ...
- Local Media Forecast To See A 3.6% Drop In 2020
MediaDailyNews, Wayne Friedman - Monday, April 27, 2020
Advertising across all media platforms is forecast to total $144.3 billion th ...
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
MediaDailyNews, Joe Mandese - Monday, April 27, 2020
Certain legacy media -- radio, newspapers and magazines -- are seeing increas ...
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2020
While it may seem like a given that the upfront network ...
- Remember 'Couch Potatoes'? eMarketer Says They're Back - For Now, Anyway
Research Intelligencer, Joe Mandese - Tuesday, April 28, 2020
Time spent by Americans watching TV will rise for the first ti ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 wi ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all ...
- Is GDPR On The Verge Of Failing?
London Blog, Sean Hargrave - Monday, April 27, 2020
If so, should the European Commission investigate whether member countries are putti ...
- Advertisers Don't Need The Upfront Anymore
Research Intelligencer, Steve Sternberg - Monday, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fa ...
- 'Crisis-Sensitive' Ads Resonate Most With Consumers
Research Intelligencer, - Monday, April 27, 2020
Consumers also are showing signs of adapting to the "new normal" ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Alphabet will report earnings on Tuesday. Reports suggest the cuts will inclu ...
- Print Loses Out As Digital And TV Media Consumption Soars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
"Netimperative" is reporting on media consumption research that shows time spend watchi ...
- Magazines And Newspapers Lose Out As Brits Stream Through Lockdown
London Blog, Sean Hargrave - Friday, April 24, 2020
Print's decline in media attention is now four times worse than previous ...
- Consumers Leery Of Post-Pandemic Travel
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
Companies need to go beyond marketing to reassure consumers and to g ...
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen ...
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaDailyNews, Joe Mandese - Friday, April 24, 2020
When it comes to key performance indicators used to evaluate advertising RO ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of informati ...