- Email Is The Least Trusted Communication Channel: Report
Email Marketing Daily, Ray Schultz - Friday, August 14, 2020
A study in the "Journal of Applied Psychology" finds that email ...
- America's Hottest Retailers: Lidl, Wayfair, Build
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2020
The list does provide an accurate peek into a post-COVID world, dominat ...
- Retailers May Stop Using 'Black Friday' In Their Holiday Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2020
Should the industry say goodbye to "Black Friday" and replace it wi ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, d ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are laz ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take ...
- Creating A Website Becomes Top Of Mind, Per Survey
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 10, 2020
More individuals are considering putting up a website, but don’t want ...
- Survey: 33% Of Quibi Subscribers Plan To Cancel; Free, Ad-Supported Tier Launches In Australia, NZ
Digital News Daily, Karlene Lukovitz - Monday, August 10, 2020
Kantar research also indicates that the average Quibi user has five SVOD ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study sho ...
- Hey Marketers, Consumers Believe Privacy Is A Human Right
Performance Marketing Insider, Laurie Sullivan - Monday, August 10, 2020
Consumers are finally paying attention to how brands use their data a ...
- Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines Expected
Television News Daily, Wayne Friedman - Friday, August 7, 2020
Nielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, ...
- Pay TV Losses Continue In Q2, Amid Dramatic 20%-25% Advertising Declines
Television News Daily, Wayne Friedman - Friday, August 7, 2020
Although TV network group execs may see ad revenue declines as temporar ...
- Report Finds Pirate IPTV Market Tops $1 Billion In The U.S.
Research Intelligencer, Joe Mandese - Friday, August 7, 2020
According to a study released Thursday by the Digital Citizens Alliance a ...
- Roku Sees 42% Revenue Growth, Monthly Accounts Now Total 43 Million
Television News Daily, Wayne Friedman - Thursday, August 6, 2020
Roku continues to post strong business metrics, beating many Q2 estimates. Reven ...
- As Consumers Switch Brands, Retailers Miss Key Opportunities
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2020
More than a third of all shoppers say retailers are failing ...
- Automaker TV Spending Increases 18% In July
Marketing Daily, Tanya Gazdik - Wednesday, August 5, 2020
The top brand by spend was Toyota ($28.1 million) which also h ...
- Disney's Exodus From Facebook Benefited Amazon
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- National TV Advertising Market Trims Losses To 9% In June
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
Networks aired the least original shows in over a decade, Standard Med ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, wi ...
- Saving More, Spending More: America's New Shopping Habits
Marketing Daily, Sarah Mahoney - Monday, August 3, 2020
While consumers are watching their budget, they're also more impulsive, with 3 ...
- U.S. Ad Economy Outpaces GDP During Q2 And First Half
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
The U.S. Bureau of Economic Analysis reported that the U.S. ad econo ...
- How In-House Became The Norm For Programmatic Media-Buying
RTBlog, Joe Mandese - Monday, August 3, 2020
When it comes to the fastest-growing segment of media-buying -- programmatic ...
- Census Bureau Is Using Email To Drive Response
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
The Census Bureau is sending emails to 20 million households for whi ...
- IPG's 'Floor 9' Podcast: A Primer On The Burgeoning Metaverse (Proto-Verses, Too!)
MediaDailyNews, Joe Mandese - Friday, July 31, 2020
In this week's episode of IPG Media Lab's "Floor 9" podcast, t ...
- Pinterest Monthly Users Hit Milestone As 'Pinners' Come Back To Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2020
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter reven ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- It's The Stupidity, Stupid
Red, White & Blog, Joe Mandese - Thursday, July 30, 2020
The biggest factor influencing the outcome of elections is stupidity, not t ...
- Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku
Television News Daily, Wayne Friedman - Wednesday, July 29, 2020
Only 30% of TV households that watched Major League Baseball on line ...
- Shorter Theatrical Windows Will Boost Small, Mid-Size Film Business: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 29, 2020
As part of the potentially industry-shaking deal, AMC will get an undisclos ...
- Racial Injustice Protests Score High Nielsen Ratings
MediaDailyNews, Joe Mandese - Wednesday, July 29, 2020
A multitude of consumer research has already established that a majority ...