- Brands That Are Helping During COVID-19 Are Feeling The Love On Social
London Blog, Ryan Detert - Thursday, May 7, 2020
Brands doing good things for others are clearly seeing a lift ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And ma ...
- Kleenex Supports Teachers, Parents Faced With Distance Learning
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2020
The brand is supporting Distance Learning Projects that will help 2,000 teache ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on t ...
- Linear TV Kids Viewing Still Down During COVID-19 Stay-At-Home
Television News Daily, Wayne Friedman - Wednesday, May 13, 2020
Linear TV viewing for kids 2-11 dropped 8% for national kids ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
MAD, Steve McClellan - Tuesday, May 5, 2020
The study also found brand loyalty to be eroding during the pandem ...
- By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
Advertisers and agencies appear to be reaching the same level of conte ...
- Axel Springer Merges eMarketer, Business Insider Intelligence To Form 'Insider Intelligence'
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
eMarketer, founded in 1996 and acquired by German publishing company Axel Spring ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent a ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- AMC Networks' Q1 Ad Revenue Sinks 11%
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
In somewhat better news, distribution revenues from pay TV providers were do ...
- 'Fake News' President's 'Trust' Falls To Lowest Level Yet, Lags Biden 4-to-1
Marketing Politics Weekly, Joe Mandese - Tuesday, May 5, 2020
After years of calling America's major news outlets "fake news," the President ...
- How The COVID-19 Crisis Is Impacting Trust In TV News Brands
Marketing Politics Weekly, Robert Passikoff - Tuesday, May 5, 2020
With two in three Americans sheltering in place, one in five unemploye ...
- Disney Could See 20% Decline In 2020 Ad Revenues: Analyst
Television News Daily, Wayne Friedman - Monday, May 4, 2020
Total TV ad revenue from all Disney's national TV networks could tal ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderat ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
Two months into the COVID-19 pandemic, more Americans say after the cris ...
- How Long Will It Take Consumers To Again Eat In Restaurants?
Performance Marketing Insider, Laurie Sullivan - Monday, May 4, 2020
While the bond between people and food will never change, people's relationsh ...
- Ads With COVID-19 Content Can Perform Better With News
Research Intelligencer, - Monday, May 4, 2020
TV news tends to be a safer environment than more lighthearted fa ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the n ...
- McKinsey Finds Americans Already Switching Brands, Retailers: And Most Plan To Stick With Them
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
One of the most disruptive effects of COVID-19 for brands may ...
- Alexa: Who Cares What Time It Is?
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
There are some small, but telling insights about the impact the COVID- ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, b ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Television News Daily, Wayne Friedman - Friday, May 1, 2020
National TV took an expected major decline in March -- down 12. ...
- UK Digital Ad Spend Rocketed 15.4% In 2019
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
UK digital ad spend was up 15.4% in 2019, compared to t ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
If you are squeamish, look away now. New AA/Warc figures predict th ...
- Google-Apple Contact Tracing Plan Meets With Skepticism
Digital News Daily, Wendy Davis - Wednesday, April 29, 2020
Just 50% of smartphone owners said they were likely to use t ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...