- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past f ...
- Americans Miss Driving, Even Commuting
Drive Time, Tanya Gazdik - Monday, May 18, 2020
Survey respondents went from spending nearly six hours every week behind t ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Political ad spend for the 2020 political season so far is ...
- Nearly Nine In Ten Advertisers Postpone Ad Spending
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Nearly nine in ten advertisers are deferring campaigns with just over ha ...
- Pay-TV Providers Lost A Record 2M+ Subscribers In Q1
Digital News Daily, Karlene Lukovitz - Thursday, May 14, 2020
While COVID-19's impacts may have played a part, several providers cited ...
- One Quarter Of YouTube's Most-Viewed COVID Videos Push False Info, Conspiracy Theories
Digital News Daily, Karlene Lukovitz - Friday, May 15, 2020
Twenty-eight percent of 69 videos checked against factual data repositories were fou ...
- Why It's Time To Partner With A Podcast, Not Launch One
London Blog, Theo Johnson - Friday, May 15, 2020
A lack of commuters is balanced by home listeners -- but it ...
- Redefining Audience Segmentation On Road to 'Next Normal'
Marketing Insider, Mario Carrasco - Friday, May 15, 2020
The pandemic will give rise to the "next normal," which will large ...
- OOH Data Shows % Of Americans Traveling Daily Is Back On The Rise
MediaDailyNews, Joe Mandese - Wednesday, May 13, 2020
Some more revealing data from the out-of-home industry shows Americans are slow ...
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
Research Intelligencer, Joe Mandese - Thursday, May 14, 2020
The global ad economy will outpace the contraction of real GPD followi ...
- Here's How Kantar Analytics Is Leading Brands Back To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Key questions for brands are how consumer shifts in behavior will foreca ...
- The Best Of The Best? Forrester Ranks Email Vendors
Email Insider, Ray Schultz - Wednesday, May 13, 2020
Thirteen email service providers are rated by several factors, including overall curre ...
- Summer Road Trips Planned By 31% Of Americans
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
There is a significant amount of pent-up demand for travel, GasBuddy C ...
- State Of Nation During Pandemic: Q&A With E-Poll's Gerry Philpott
MediaDailyNews, Charlene Weisler - Tuesday, May 12, 2020
"The myth by some in the government that people are just rushi ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most Financially
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Millennials are the group most targeted by fraudsters in COVID-19 scams, a ...
- Millennial Pet Owners Shifted Buying Habits Pre-Pandemic
Marketing Daily, Tanya Gazdik - Monday, May 11, 2020
"Retailers should capitalize on industry growth by honing in on their competiti ...
- White House Or Media: Americans Split Politically On Source Of 'Infodemic'
Marketing Politics Weekly, Joe Mandese - Monday, May 11, 2020
Nearly half of Americans believe the White House is the No. ...
- Transactional VOD Use Up Significantly In Q1
Video Insider, Karlene Lukovitz - Tuesday, May 12, 2020
Limited-time rentals promise to be a lucrative channel for studios and streami ...
- Half Of Ad Execs Say Ad Spending 'Hit Bottom' In April, Others See Recession Continuing
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
If there is a "bottom" to the rollback of ad spending duri ...
- OTT Penetration Tops Three-Quarters Of U.S. Homes
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
As of Q1 2020, more than three-quarters of U.S. broadband households we ...
- Prime-Time Ad Prices Plummet In April
Research Intelligencer, Joe Mandese - Monday, May 11, 2020
Data from SQAD shows change in average prime-time ad-unit costs from t ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID- ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April foreca ...
- Data Roadmap For States' Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment ca ...
- Virtual Pay TV Providers See Little To No Help For Traditional Pay TV
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Virtual pay TV providers for the first time ever have lost subscribe ...
- How COVID-19 Is Influencing American Opinions Of Candidates
Marketing Politics Weekly, Joe Mandese - Friday, May 8, 2020
Both 2020 Presidential candidates are "under water" when it comes to the ...
- OOH Data Shows Americans' Daily Travel Continues To Return To Normal
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Americans' daily travel patterns continue to approach recent norms, as many stat ...
- Happy Mother's Day Data -- What's Different This Year?
Performance Marketing Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Americans More Positive Than Negative About Pandemic Coverage
Research Intelligencer, Joe Mandese - Friday, May 8, 2020
Despite months of nearly wall-to-wall coverage of mostly been negative news, America ...
- 15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
"Mediatel" is reporting that an investigation by ISBA and PwC into t ...