- Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital Platforms
Marketing Politics Weekly, Joe Mandese - Monday, August 31, 2020
The volatile nature of the current political climate -- especially the errat ...
- Final Night TV Audience Of RNC Trails DNC's By 3.3%
Marketing Politics Weekly, Joe Mandese - Friday, August 28, 2020
The network TV audience for the final night of the Republican Nation ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Television News Daily, Wayne Friedman - Friday, August 28, 2020
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at abo ...
- IAB: The Impact Of COVID-19 On Data Spending
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
It's well known that stay-at-home has driven video consumption rates upward, b ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
Conventional pay TV services (cable, satellite, telcos) no longer are the defau ...
- Networks Devote Half Again More Coverage To RNC Vs. DNC
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Halfway through the Republican National Convention, broadcast and cable TV news networ ...
- Smartphone Sales Way Down, But Finding A Laptop Is Getting Harder
Marketing Daily, P.J. Bednarski - Tuesday, August 25, 2020
A Gartner research reported that global smartphone sales dipped 20.4% in t ...
- Jeep, Amazon, Walmart Most Patriotic Brands
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
This year's list was dramatically changed by the pandemic, politics and protest ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic Nation ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
Research Intelligencer, Joe Mandese - Wednesday, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among t ...
- Lexus Tops In Customer Satisfaction, Overall Category Declines
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
Seventeen auto brands are posting downturns in scores, year over year, accordi ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consume ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- Summer Viewing Gains For Six Of 41 Prime-Time Shows
Television News Daily, Wayne Friedman - Monday, August 24, 2020
Six of 41 broadcast network prime-time TV series have shown viewing gai ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Ho ...
- Disney Projected To Yield 19% Of Total Sales From Streaming This Year
Video Insider, Karlene Lukovitz - Tuesday, August 25, 2020
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion th ...
- The Answer? The Undecideds!
MediaDailyNews, Tony Jarvis - Monday, August 24, 2020
An ESOMAR webinar featured some of the best pollsters currently examining t ...
- How Political Views Of College Students Influence Their Media Consumption
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2020
An August poll found 71% of college students are "absolutely certain" th ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as we ...
- Streamers Still Watch Lots Of Linear... But 5% Of OTT Viewers Get No Linear Ads
Advanced TV Insider, Karlene Lukovitz - Friday, August 21, 2020
People who consistently watch multiple hours of streamed content each week al ...
- APAC Firms Alter Marketing In Response To COVID-19: Adobe
Around the Net in Email, Ray Schultz - Friday, August 21, 2020
Research by Adobe shows that marketers in the Asia Pacific region ha ...
- Survey: 74% Of Movie Theater Customers Ready To Return In A Month
MediaDailyNews, Wayne Friedman - Thursday, August 20, 2020
Thirty four percent said having space -- empty seats between occupied mov ...
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
MediaDailyNews, Joe Mandese - Friday, August 21, 2020
The erosion of U.S. ad spending continues to moderate, falling at i ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDad ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts a ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as th ...