- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared wi ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, b ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platfo ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands mu ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Amazon Inspires Consumers To Buy, Pinterest Not So Much
Performance Marketing Insider, Laurie Sullivan - Friday, September 11, 2020
Amidst growing interest in home, garden and DYI, lumber prices -- alwa ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
Driven by network tv's growing dependence on NFL programming, rights fees cou ...
- Cord-Cutting Advances: 37% Of Wireline Broadband Homes Don't Have Traditional Pay TV
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
In addition, nearly 30% of all occupied U.S. homes did not subscri ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor fir ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be bett ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals t ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go o ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slu ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready ...
- Sarbacane Group Pulls In $27 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The French company, the parent of email service Mailify, plans to contin ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- Microsoft Advertising Premieres 'The Download' Video Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- Global Video Games Market Projected To Exceed $200B By 2023
Video Insider, Karlene Lukovitz - Tuesday, September 8, 2020
Mobile and cloud gaming -- and subscriptions -- will drive growth, ev ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2020
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenu ...
- How Google Uses Artificial Intelligence To Predict Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the corre ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointme ...
- Microsoft Takes On Deepfakes
Performance Marketing Insider, Laurie Sullivan - Thursday, September 3, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Nielsen Finds Most-Watched SVOD Show Is Netflix's 'The Umbrella Academy'
Research Intelligencer, Joe Mandese - Thursday, September 3, 2020
With 3.011 billion gross minutes viewed, the launch of the second seas ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when ...
- Google Gender Bias Changing Retail Search Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywor ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next Year
Research Intelligencer, Joe Mandese - Wednesday, September 2, 2020
As of early August, advertisers and agency executives responsible for setting ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV househol ...