- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed b ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership Soars
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The growth of COVID-19 TV news content has come with higher overa ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competiti ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, t ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishia ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's u ...
- Consumers Put Climate Change Ahead Of Economic Concerns: Both U.S. And Worldwide
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
As the nation and the world recover from the ongoing effects ...
- Quibi Posts Most Positive Reviews For A Streamer After Stumbling Out Of The Gate
Television News Daily, Wayne Friedman - Friday, May 29, 2020
Quibi has been garnering top reviews -- higher than other streaming servic ...
- 2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26%
Advanced TV Insider, Karlene Lukovitz - Friday, May 29, 2020
Global SVOD to be dominated by five platforms with combined paid subscribe ...
- Global Ad Spend To Dip 8%, UK To See 16.4% Decline
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Warc is predicting global ad spend will slump 8% this year, accordi ...
- What Video Advertisers Can Learn From Colonoscopies
London Blog, Alex Maguire - Friday, May 29, 2020
Finish on a moment of high emotional intensity and your video ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Television News Daily, Wayne Friedman - Thursday, May 28, 2020
The number of COVID-19-related TV ad creatives airing on national TV a ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as target ...
- Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout
Research Intelligencer, Joe Mandese - Thursday, May 28, 2020
'What goes up must come down' may be a core principle ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- Video Streaming Services' Advertising Up Nearly 90%
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
HBO Max tripled its marketing spend for the week of May ...
- Consumers' Concerns Shift As Pandemic Continues
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2020
Financial concerns continue to spike among millennials, with 36% of 18- ...
- Opinion Done Wrong: Researchers Find Fox News Hurts Stay-At-Home Compliance
Red, White & Blog, Joe Mandese - Wednesday, May 27, 2020
While a variety of surveys and tracking studies have shown that t ...
- Russian Cyberspies Employ Updated Malware: Report
Around the Net in Email, Ray Schultz - Tuesday, May 26, 2020
Security researchers have discovered a new version of the ComRAT malware th ...
- Amazon Still First Place Many Consumers Search For Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Whether it's searching for the elusive Lysol wipes or a black dre ...
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
MediaDailyNews, Joe Mandese - Thursday, May 21, 2020
Ad demand fell 35% year-over-year in April, marking its lowest point sin ...
- Auto Shoppers Shift Dramatically To Online
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2020
After the pandemic, 28% of consumers surveyed will spend more time compari ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandem ...
- Facebook Shops: Analyst Foresees Multibillion-Dollar Revenue Opportunity
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 20, 2020
Amazon and Google gained another ecommerce rival this week and SEO exper ...
- You Can Fool 16% Of The People All Of The Time
Red, White & Blog, Joe Mandese - Wednesday, May 20, 2020
There are two revelations in a just-released Pew Research Center study ...
- Microsoft Research, Bing Make Search A Little Smarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Bing, with help from Microsoft Research, is using Natural Language Representation mode ...
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Marketers are complicit in the toxicity of social media, they misunderstand i ...