- Holiday Sales Rise, Ecommerce Leads The Way: Mastercard
Digital News Daily, Ray Schultz - Monday, December 28, 2020
Online sales contributed almost 20% of total sales, growing by a lar ...
- Millennials Say: 'Enough Emails.' They Demand Relevance, Study Shows
Email Insider, Ray Schultz - Thursday, December 24, 2020
Few millennials demonstrate brand loyalty. But personalized emails can help turn th ...
- The Key To Better Retail Personalization
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Retailers will continue to accept email benchmarks based on the belief th ...
- Pier 1 Trades Bricks for Clicks As D2C Pure Play
Brand Insider Podcast, Steve Smith - Wednesday, December 23, 2020
After the chain's closure, new owner REV had only weeks to tu ...
- Dynamic Yield Integrates With Portaltech Reply To Drive SAP Commerce Personalization
Email Marketing Daily, Ray Schultz - Tuesday, December 22, 2020
In one use case, cart abandoners will be reminded about their baske ...
- The BOPIS Way: Consumers Are Shopping Online And Picking Up In-Store This Season
Email Insider, Ray Schultz - Monday, December 21, 2020
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies ...
- Holiday Spending Outlook Growing Grinchier
Marketing Daily, Sarah Mahoney - Friday, December 18, 2020
Congressional delays are Scrooging shoppers out of financial peace of mind whi ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- J.C. Penney Announces More Closures
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 17, 2020
The death toll for retailers continues with no end in sight. Despi ...
- In A First, Walmart and TikTok Host Shoppable Livestream
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 18, 2020
The move creates an "ecosystem where a purchase can be completed with ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup ...
- Retailer Bankruptcies Reach Epic Proportions
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 16, 2020
There might be a vaccine, but COVID-19 isn’t done messing with businesse ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and bevera ...
- Starbucks Will Add More Cold Caffeine To Menu In 2021
Marketing Daily, Steve Ellwanger - Tuesday, December 15, 2020
"Millennials and Gen-Z-ers under 30 are two times more likely to dri ...
- Even Post-Covid, GroupM Projects Ecommerce Will Still Be Tiny Share Of Retail
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2020
In the U.S., ecommerce is projected to account for only 16.2% ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Lincoln, Mini Dominate In Satisfaction
Drive Time, Tanya Gazdik - Monday, December 14, 2020
"The pandemic provided dealers with a wide-open path to allow different approach ...
- Shipt Enlists Gabrielle Union, Snoop Dogg For Holiday Effort
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
The company conducted a survey recently and found that contactless shopping ...
- Michaels Tops Estimates, Plans Bonuses
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 10, 2020
Thanks in part to online sales, Michaels Cos. reported a better-than-expected third-quart ...
- Removing Bad Reviews Might Deceive Consumers, FTC Suggests
PolicyBlog, Wendy Davis - Thursday, December 10, 2020
The FTC is moving "deeper into the consumer review ecosystem," advertising lawy ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- Gap Closes Flagship Chicago Store
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 9, 2020
The Gap is closing its flagship 20-year home on Chicago’s Magnificent Mil ...
- Online Shopping Driven By Convenience More Than Health: Study
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
While 86% of consumers planned to shop online, 92% expected to vis ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? ...
- 'GQ' Store Expansion Comes As Commerce, First-Party Data Gain Primacy
Publishing Insider, - Wednesday, December 9, 2020
Revenue from retailing activities including ecommerce is enticing, but publishers need ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springb ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Drilldown: How Topshop Flubbed Fast Fashion
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 6, 2020
We mention Topshop parent Arcadia filing for bankruptcy in the story abov ...
- Automakers May Find Silver Lining In Pandemic
Drive Time, Tanya Gazdik - Monday, December 7, 2020
An openness to buying online has not wavered since June, despite dealershi ...
- As Topshop Falls, H&M Intensifies Battle For Greener Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 7, 2020
Ads for its just-unveiled H&M Conscious Exclusive A/W20 collection give new meani ...