- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2 ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open a ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- Coherent Path Integrates Its Email Application With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Retailers can use the combined service to send the right balance ...
- CVS, Calvin Klein Tap Tech For Marketing Smarts
Marketing Daily, Sarah Mahoney - Friday, January 8, 2021
CVS has tapped Michelle Peluso, formerly IBM's CMO, as its first-ever chi ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and ange ...
- Pottery Barn Is Planting Trees -- Will More Brands Lean Into Sustainability?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 8, 2021
To offset the impact of its wooden furniture, Pottery Barn is ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows
Email Insider, Ray Schultz - Thursday, January 7, 2021
Most brands are increasing their ecommerce budgets and headcounts this year, Namog ...
- Always, Walmart In Social Push To #KeepHerPlaying
Marketing Daily, Sarah Mahoney - Wednesday, January 6, 2021
The effort includes a $250,000 gift to the Women's Sports Foundation. ...
- Macy's Closes Chicago Flagship
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 5, 2021
The death toll for retail locations continues to grow. Macy’s is closi ...
- Ahead of Ulta Initiative, Target Sells Skincare Retailer
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 5, 2021
Target is selling Dermstore, a high-end skincare and beauty retailer, to ...
- J.C. Penney Searching For New Chief Executive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 4, 2021
Jill Soltau, who became chief executive officer of the department store cha ...
- Can Publishers Profit From High-Growth Podcast Merchandise?
Publishing Insider, - Tuesday, January 5, 2021
Podcast products that are quirky and meaningful only to the most devot ...
- Retailing In The Post-Pandemic Future
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Drones and autonomous vehicles may be getting all the attention. But t ...
- Email Conversions Rose During Holidays: Study
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Retailers increased their average digital spend by 22% during the holiday seaso ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black Friday
Email Insider, Ray Schultz - Thursday, December 31, 2020
Impressions and clicks were up in several categories, LiveIntent and MediaRadar rep ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards
Performance Marketing Insider, Laurie Sullivan - Thursday, December 31, 2020
Zoom became a verb in 2020. Cloud services showed their worth. Appl ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Why BOPAC Should Be A Key Part Of The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Curbside pickup of online orders (also known as BOPAC) spiked during t ...
- Got Values?: GOT BAG Bakes Meaning Into the Model
Brand Insider Podcast, Steve Smith - Thursday, December 31, 2020
"Values-based" branding is the sort of good intention that marketers can quick ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-Octobe ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U. ...
- Retailers Team Up With FedEx, UPS, Whole Foods To Make Returns Easier
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 28, 2020
Retailers and shipping companies are gearing up for what’s expected to ...
- The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Email Insider, Ray Schultz - Tuesday, December 29, 2020
Store traffic surged in some red states and declined in some bl ...
- Retailers Face A Post-Holiday Surge In Returns, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, December 29, 2020
Over a third of consumers will return five or more items, Kou ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Whole Foods Receives FDA Warning Letter
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, December 26, 2020
The Federal Drug Administration has sent Whole Foods Market a warning lett ...
- Fashion Retailers Look Forward To 2021
Around the Net in Email, Ray Schultz - Monday, December 28, 2020
Retailers had a tough year in 2020, and industry events like Fashi ...