- Reinventing Celebration: Party City Wants to Help Us 'Imagine Well'
Brand Insider Podcast, Steve Smith - Friday, December 4, 2020
How do you party in a pandemic? Julie Roehm, CMO of Par ...
- Meijer Holiday Ad Addresses Pandemic Pouting
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2020
Meijer always takes a soft-sell approach with its holiday ads, says Jo ...
- With Sephora Deal, Kohl's Looks For New Relevance
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 4, 2020
The move follows last month's announcement that rival Ulta is setting ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Walmart Beats Amazon On Black Friday Downloads
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 2, 2020
Amazon was edged out by Walmart for first-time app downloads on Bla ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where ...
- Gap And Kornacki Expand Khaki-Election Fame
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2020
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khak ...
- When Retailers Become Media Sellers
Media Insider, Ted McConnell - Thursday, December 3, 2020
Retailers are looking beyond optimizing their own operations through data, and movi ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Goog ...
- French Retailer Hit With GDPR Fine
Around the Net in Email, Ray Schultz - Wednesday, December 2, 2020
French retail Carrefour has been hit with a €2.25 million fine for breaches ...
- Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
Email Insider, Ray Schultz - Wednesday, December 2, 2020
The finance and media sectors had a good quarter -- but t ...
- Shoppers Looking To Spend More This Holiday Season, Driven By COVID-19 Pandemic: Studies
Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Consumers changed their plans from August to November, AKi Technologies reports. ...
- Black Friday's Online Surge: Shoppers Top 100M
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 2, 2020
This Cyber Monday was the largest online shopping day in U.S. histor ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday Itself
Email Insider, Ray Schultz - Tuesday, December 1, 2020
Oracle reports that email opens and revenue fell on Thanksgiving and Bla ...
- Cyber Monday Web Traffic Rose By 5.9%: Study
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Cyber Monday web traffic did not surpass Black Friday traffic -- a ...
- Black Friday Lessons Learned From 2020
Search & Performance Marketing Daily, Elizabeth Baggan - Tuesday, December 1, 2020
Shoppers initially held back on spending and focused on key sales date ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 29, 2020
When the theatrical release of "Trolls World Tour" failed to materialize aft ...
- A Merry Mobile Friday: Phone Usage Rose To 70%, But Desktops Drove Conversions
Email Insider, Ray Schultz - Monday, November 30, 2020
Email helps get shoppers to digital storefronts on Black Friday. But dea ...
- Home Goods Saw Biggest Rise In First-Time Black Friday Online Buyers: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Most areas saw first-time buyers decline vs. 2019. Jewelry had the mo ...
- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Resear ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Performance Marketing Insider, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the large ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beau ...
- Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-ye ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find So ...
- Department-Store Dilemmas: 'A Long Haul Back'
Marketing Daily, Sarah Mahoney - Wednesday, November 25, 2020
Moody's vice president rates chances for Kohl's, Nordstrom and Macy's in ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% Yo ...
- J.C. Penney Aims To Exit Bankruptcy In Time For Black Friday
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 24, 2020
J.C. Penney was in court Tuesday for a confirmation hearing with t ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- Brands Talk -- What Does Yours Say Without Saying It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...