- Brands Talk -- What Does Yours Say Without Saying It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- Retailers Report Pandemic-Inspired Hoarding Is Back
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 23, 2020
As infection rates continue to climb nationwide, shoppers are taking to t ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-relat ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wycl ...
- Atypical Shopping Patterns For Black Friday May Point To A Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers a ...
- Walgreen's Revamps Loyalty Program
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 22, 2020
Walgreens is overhauling its loyalty program to be more health-and-wellness-centered. “MyWalgreens com ...
- Ecommerce Eats: Consumers Turn To Online Grocery Shopping
Email Insider, Ray Schultz - Monday, November 23, 2020
Three-fourths of all shoppers now buy groceries online, Clinch reports. And th ...
- Homebody For The Holidays: Guilt-Gifting To Rise
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 23, 2020
One trend, "guilt-gifting," means people are looking for ways to overcome t ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority sha ...
- Walmart Will Deliver Xmas Trees To Customer's Homes
Around the Net In Brand Marketing, Phyllis Fine - Thursday, November 19, 2020
Walmart is playing Santa in a new way this year. "This holid ...
- Small Businesses Embrace Email To Drive Holiday Sales, Study Finds
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Most small and medium-sized businesses expect their sales to be online. B ...
- Despite Gains, Macy's Can't Shake COVID Crush
Marketing Daily, Sarah Mahoney - Thursday, November 19, 2020
The company says same-store sales sank 21% in the third quarter, wi ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-sour ...
- Target, Still On A Tear, Sees 'Unprecedented' Growth
Marketing Daily, Sarah Mahoney - Wednesday, November 18, 2020
Sales gained digitally, up 155%. For stores, comparable-store sales climbed 9.9%, ...
- Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 19, 2020
Still, "similar to its foray into food, Amazon will find itself faci ...
- Dumping The Cart: Why Shoppers Are Abandoning Purchases This Holiday Season
Email Insider, Ray Schultz - Wednesday, November 18, 2020
Some abandon carts because the website is loading too slowly, while othe ...
- Email Open Rates Rise For Retailers: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 18, 2020
The phone is producing the highest number of clicks and the tabl ...
- Presidential Election Outcome Will Affect Holiday Spending For Many Shoppers: Survey
Marketing Daily, Ray Schultz - Monday, November 16, 2020
In a survey conducted before the election, voters said they would spe ...
- Better Days: Walmart, Home Depot, Kohl's All Post Encouraging Sales
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 18, 2020
General merchandise, health and wellness and food remained the most vital categori ...
- 'TheSpruce' Launches Home Organization Product Line With Lowe's
Publishers Daily, Sara Guaglione - Tuesday, November 17, 2020
The line includes containers, bins and other storage items, made of BPA-fr ...
- Target Pledges Racity Equity Support
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 16, 2020
Aside from launching its own Racial Equity Action and Change committee th ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFr ...
- theSkimm Launches Interactive Product Rec Hub For The Holidays
Publishers Daily, Sara Guaglione - Monday, November 16, 2020
The digital shops, editor-curated, are tailored to specific types of gifts. ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
TV Watch, Wayne Friedman - Tuesday, November 17, 2020
And it paid off. The Gap saw a 90% boost in sal ...
- Costco Updates, Strengthens Mask Policy
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 15, 2020
Beginning Nov. 16, all guests and employees at Costco must wear eith ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Performance Marketing Insider, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- Connecting With The Connected Consumer
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
Retailers face several challenges, and COVID-19 is to blame for only so ...
- Duluth Holiday Campaign Reimagines Mrs. Claus
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Duluth women are known for challenging the status quo, says Duluth Tradi ...
- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine ...