- El Jimador Tequila Intros Connected Bottles For Soccer Campaign
AI & IoT Daily, Chuck Martin - Wednesday, June 20, 2018
Tequila bottles are getting connected in advance of a summer soccer campaig ...
- Walmart Readies Cashier-Less Store
Around the Net in IoT, Chuck Martin - Wednesday, June 20, 2018
To keep pace with Amazon and its cashier-less approach to store checkou ...
- 'Racked' Folds Into Vox.com To Avoid Overlap
Publishers Daily, Sara Guaglione - Tuesday, June 19, 2018
Vox Media is folding Racked, the retail website it acquired in 201 ...
- Bricks, Mortar, And The Retail Renaissance
Research Brief, Jack Loechner - Tuesday, June 19, 2018
in 2018, retailers are getting over their panic that giant eComm playe ...
- Walmart Launches Smart Grocery Store In China
Around the Net in IoT, Chuck Martin - Monday, June 18, 2018
Walmart launched a small-format supermarket in China, a store that carries 8,0 ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TV
Data & Programmatic Insider, Laurie Sullivan - Sunday, June 17, 2018
When The Basement became Schlage's agency of record in 2017, it transition ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Performance Marketing Insider, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and fami ...
- Microsoft Working To Challenge Amazon's Checkout-Free Retail: Report
Around the Net in IoT, Chuck Martin - Friday, June 15, 2018
In a challenge to Amazon, Microsoft is reportedly working on technology ...
- Consumers Would Sell Their Personal Information To Brands For $153
Connected Thinking, Chuck Martin - Wednesday, June 13, 2018
Personal data is so valuable that many consumers stopped using an onli ...
- PGA Tour Superstore Gears Up For Fathers Day
Marketing Daily, Tanya Gazdik - Thursday, June 14, 2018
"Jason is one of the most recognizable and inspirational dads on t ...
- Snapchat Launches Offline Sales Tracking Service
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Mobile Marketing is reporting that Snapchat has signed a deal with identi ...
- Search Engines Fail To Gain Trust Of Internet Users
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 13, 2018
Only 3% of the 1,000 internet users surveyed between the ages ...
- Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
The always-on consumer has caught up with Google and now demands mo ...
- 2 Chicago Locations Selected For Amazon Go Stores
Around the Net in IoT, Chuck Martin - Monday, June 11, 2018
Amazon appears to have selected two Chicago locations for its cashier-less Amaz ...
- Universal Launching Jurassic World VR At Dave & Buster's
AI & IoT Daily, Chuck Martin - Friday, June 8, 2018
Universal is launching an interactive cinematic virtual reality game in advance ...
- The Last Blast: Retailers Are Moving To Behavioral Emails
Email Insider, Ray Schultz - Thursday, June 7, 2018
Email still drives the highest ROI. But there's a change in t ...
- Amazon Gaining Consumer Trust And Money
Performance Marketing Insider, Laurie Sullivan - Thursday, June 7, 2018
Amazon has gained the confidence of 67% of its customers who s ...
- Amazon Alexa Creates Marketing Model Through Visual Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The fashion recommendations link directly to sellers across Amazon's marketplace. It's n ...
- Study Shows How Emotions Tie Into Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The most common emotions associated with online purchases are happy (64%), excit ...
- Barnes & Noble College Adds Tom's Of Maine To Client Roster
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
BNC will help Tom's of Maine increase brand awareness among Gen ...
- Customers Have Concerns With Chatbots
Around the Net in IoT, Chuck Martin - Tuesday, June 5, 2018
Most consumers say customer service is frustrating due to long wait a ...
- PayPal Acquires Jetlore, Maker Of AI-Powered Prediction Platform
AI & IoT Daily, Chuck Martin - Sunday, June 3, 2018
PayPal has acquired Jetlore, a prediction platform that uses artificial intelligence. California-bas ...
- Consumers Won't Pay Arbitrary Prices: Forrester
Around the Net in Email, Ray Schultz - Monday, June 4, 2018
A Forrester study found that 59% of consumers will refrain from buyi ...
- Brand Finds GDPR Privacy Updates Lead To Sales
Around the Net in Email, Ray Schultz - Friday, June 1, 2018
Apparel marketerMM.LaFleur has generated $4,000 in sales with its updated priva ...
- Hispanic Consumerism Affected By Political Climate
Marketing Daily, Tanya Gazdik - Friday, June 1, 2018
Hispanic spending has continued to rise despite negative political rhetoric. Energy BB ...
- Amazon Search Focuses On Its Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 31, 2018
Paid search accounted for 65% of all traffic to AmazonBasics electronics product ...
- Starbucks Founder Schultz Emails Customers To Explain Closures
Around the Net in Email, Ray Schultz - Wednesday, May 30, 2018
Starbucks founder Howard Schultz has emailed customers to explain the company’s decisi ...
- Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers
MAD, Larissa Faw - Tuesday, May 29, 2018
Under the deal, NGL will create programs for U.S. advertisers seeking ...
- Macy's Selects Spark Foundry As Its New Media Agency
MAD, Steve McClellan - Tuesday, May 29, 2018
The retailing giant, which spends more than $400 million on measured med ...
- Best Buy Picks New Chief Digital Officer From CVS
Around the Net in IoT, Chuck Martin - Friday, May 25, 2018
After stints leading the digital charge at Staples and then CVS, Bri ...