Latino-focused content and entertainment company NGL Collective, formed earlier this year by John Leguizamo, has signed an exclusive partnership with Burlingame, CA-based YoAmo Media, a Latina-focused content platform with verticals around shoes and fashion (aka “Zapatos”), parenting (Yo Amo Bebe), fitness (Yo Amo Mi Cuerpo), traveling (Yo Amo Viajar) and beauty (Stylish).
Under the arrangement, NGL will create programs for U.S. advertisers seeking to connect with the audience drawn to the YoAmo platform. The umbrella YoAmo Media platform claims more than 19 million mobile visits, 28 million page views and 130 million video views per month.
NGL's newly launched ELLA (Exclusive Latina Lifestyle Access) platform combines NGL’s video scale with an in-house production studio.
NGL will deliver content through sponsored video blogs, how-to videos, instant articles, original series and live video events.