- With Text To Shop, Walmart Debuts Its Latest In Digital Ease
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, December 18, 2022
The latest convenience offers one more way for the retailer to deep ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' Promotions
Digital News Daily, Colin Kirkland - Friday, December 16, 2022
Kuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Online Rendezvous: How First-Party Data Drives Personalized Engagement
Email Insider, Ray Schultz - Friday, December 16, 2022
Personalized emails generate higher click-through rates for 41% of brands, Coresight Resear ...
- Away's Global Glimpse Campaign Supports 'Generation Travel'
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
The D2C luggage brand is helping diverse high-school kids take their fir ...
- Consumers Get Grinchy, Sharply Reining In Spending
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
Cutbacks may signal that people's financial resilience is wearing thin. ...
- You.com Takes On Google, Letting Developers Build Search Apps For Its Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 15, 2022
You.com today announced an open platform allowing application developers to build cust ...
- Best Buy, Amazon Add New Virtual Shopping Features
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 14, 2022
Just in time for the final holiday onslaught, both retailers are introduci ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Performance Marketing Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Porsche Intros Urban Dealership Format In Brooklyn
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2022
New approach to automotive retail accommodates needs of city dwellers, who ha ...
- As Inflation Eases, Retailers Expect Record 'Super Saturday'
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 13, 2022
The National Retail Federation predicts record crowds will shop both in stor ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...
- Toys R Us Parent Buys Huge Stake In Express
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 12, 2022
WHP Global, an investment company that's also the parent of Toys R U ...
- Brilliant Earth Expands Stores, Adds Joy To Jewelry
D2C Insider, Sarah Mahoney - Tuesday, December 13, 2022
Millennial and Gen Z lovebirds value the company's sustainability, design skills a ...
- Lands' End Deploys Movable Ink's Da Vinci
Email Marketing Daily, Ray Schultz - Tuesday, December 13, 2022
Retailer Lands' End has chosen Movable Ink's Da Vinci to drive ema ...
- As Consumers Crumble Under Food Costs, Costco Stays Strong
Marketing Daily, Sarah Mahoney - Monday, December 12, 2022
Sales and profits are better than expected, but the warehouse retailer sa ...
- Consumers Still Loving Lululemon, Driving Share Gains
Marketing Daily, Sarah Mahoney - Friday, December 9, 2022
With its biggest Black Friday ever, the fitness brand's affluent fans aren ...
- CMO Roehm Exits As Party City Struggles
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 9, 2022
Julie Roehm, Party City's chief marketing officer, leaves as the retailer struggl ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- 'Smash And Grab' Plagues Retail Locations Nationwide
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 7, 2022
Major retailers nationwide are facing a rash of so-called “smash and grab&rdqu ...
- Circle K Debuts First National Fuel Ad Campaign in U.S.
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2022
Circle K customers are invited to share how the brand is pa ...
- As Sales Tumble, Stitch Fix Slashes Ad Spending
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
With a massive reduction in marketing expenditures, the D2C brand hopes ...
- Ulta's Hot Streak: Proof Of Beauty Category's Resilience
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 7, 2022
The beauty retailer keeps finding new ways to make customers feel bett ...
- Victoria's Secret Bans Cashmere Thanks To PETA
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 6, 2022
Victoria's Secret is opting not to carry cashmere items in reaction ...
- Toys 'R' Us Drops 10,000 Digital Collectibles
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The exclusive collectible NFTs feature variations of a reimagined 3D animation ...
- Shoppers Expecting More From Online Product Imagery, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The growing impact that augmented reality and customized product imagery have ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Orange Weddings,'Shroom Decor: Pinterest Shoppers Predict Key Gen Z Trends
Retail Insider, Sarah Mahoney - Wednesday, December 7, 2022
What social shoppers want from brands and retailers in the months ah ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, December 5, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...