- 2023 National TV Ad Spending Projected To Sink 4.4%
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
National TV ad revenues will sink 4.4% this year -- a steep ...
- S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
MAD, Steve McClellan - Wednesday, March 29, 2023
The firm's organic growth outlook for 2023 is 8% to 12%. The ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
"[There is] ongoing softness in direct response advertising at the company's F ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- DemandLab Debuts B2B Measurement, Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, March 20, 2023
The tool from B2B digital marketing agency DemandLab enables large brands ...
- Microsoft Moves Into New Era Of Advertising, Automation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Microsoft will integrate the technology behind ChatGPT into its workplace software ...
- 6sense Launches Tool To Streamline B2B Sales
Email Marketing Daily, Ray Schultz - Tuesday, March 14, 2023
The new offering, Revenue AI for Sales, allows sales teams to spe ...
- Legal Notices Spiked: State Bills Would Remove Them From Print Newspapers
Publishers Daily, Ray Schultz - Sunday, March 12, 2023
Critics worry about transparency and the survival of local papers. ...
- UK Digital Revenue Rose By 3% In Q4 2022
Publishers Daily, Ray Schultz - Sunday, March 12, 2023
Total UK digital revenue was GBP176.9 million, and GBP637.7 million for t ...
- Havas Group Reports 6.8% Growth For 2022
MAD, Steve McClellan - Thursday, March 9, 2023
By region, Europe and North America were the biggest contributors to organ ...
- Can Local TV Advertising Turn The Corner? Direction Unknown
TV Watch, Wayne Friedman - Thursday, March 9, 2023
"Local was strong in January and February," said Rob Weisbord, Sinclair Broadca ...
- Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
Digital News Daily, Colin Kirkland - Tuesday, March 7, 2023
OpenAI's generative chatbot ChatGPT is now integrated across its local marketing platfo ...
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
North American open programmatic CTV ad spend rose 40% in 2H 20 ...
- Twilio CEO Buys Additional Shares Of Stock
Email Marketing Daily, Ray Schultz - Monday, March 6, 2023
Jeff Lawson bought shares worth around $10 million, and the company's sto ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Stagwell Reports 14% Growth For 2022
MAD, Steve McClellan - Thursday, March 2, 2023
Like most of the other holding companies, growth dipped a bit ...
- Vizio Q4: Higher Smart TV Revenues, Device Sales Sink 24%
Television News Daily, Wayne Friedman - Tuesday, February 28, 2023
Vizio grew streaming and smart TV revenue 30% to $137 million ...
- RSN Bad Plays: Local Pro Sports Teams' Retro Pull Back To Broadcast TV?
TV Watch, Wayne Friedman - Wednesday, March 1, 2023
Pro sports teams are turning to the possibility of over-the-air broadcast ...
- Global SVOD Revenues To Rise 25% To $124B By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, February 28, 2023
Netflix is projected to remain #1 by far, but Disney+ is project ...
- Lee Enterprises Files Its 2022 Form 10-K with SEC
Publishers Daily, Ray Schultz - Monday, February 27, 2023
Publisher posted slightly lower revenue YOY and a modest profit in fisc ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Nexstar's Q4 Political Advertising Soars, Core Advertising Weak
Television News Daily, Wayne Friedman - Tuesday, February 28, 2023
For the year, political advertising pulled in $506 million -- Nexstar's be ...
- Conde Nast Misses Revenue Goal By A Small Amount, Report Says
Publishers Daily, Ray Schultz - Sunday, February 26, 2023
CEO Roger Lynch states that the firm's ecommerce business grew by almo ...
- Scripps, Gray TV Stations Post Strong Q4 Political Ads, Weaker Core Advertising
Television News Daily, Wayne Friedman - Friday, February 24, 2023
Scripps grew about 10 times to $106 million in political advertising v ...
- WPP's Read Says Clients Feeling Better About The Economy
Mediapsssst, Richard Whitman - Thursday, February 23, 2023
The company is on track in terms of savings due to i ...