- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 20 ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate reven ...
- Alphabet, Microsoft Post Big Q2 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Google's Search and Other brought in $35.8 billion, up from $21.3 billio ...
- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually a ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- IPG Growth Soars In Q2 As It Sharply Upgrades Outlook For The Full Year
MAD, Steve McClellan - Wednesday, July 21, 2021
The company surpassed analyst's expectations and Wall Street sent its stock ...
- Publicis Groupe Rebounds Sharply In Q2, Poised For Full-Year Recovery
MAD, Steve McClellan - Thursday, July 22, 2021
The company has upgraded its full-year performance guidance and expects to ful ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digit ...
- Omnicom Returns To Growth In The Second Quarter
MAD, Steve McClellan - Tuesday, July 20, 2021
Company CEO John Wren predicted that the company would return to sustain ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Theaters Not Happy About 'Black Widow' Box Office Decline, Blame Disney+
Television News Daily, Wayne Friedman - Monday, July 19, 2021
Streaming dollars for "Black Widow" took revenue away from theater owners, t ...
- News Publishers Should Charge More For Digital Offerings
Publishing Insider, - Wednesday, July 14, 2021
One important benefit of this strategy is that it maintains revenue a ...
- U.S. Movies Earned First $100M+ Box-Office Weekend In Pandemic Era
MediaDailyNews, Wayne Friedman - Monday, July 12, 2021
A big part of that total was the soaring debut of Wa ...
- Outside's Membership Deal Works With Value-Added Services
Publishing Insider, - Thursday, July 8, 2021
A key part of Outside's revenue growth strategy will be to enti ...
- Movie Business Expects U.S. Box-Office Recovery
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2021
The top movie of 2021 so far is Paramount's "A Quiet Pla ...
- Worldwide Streaming Revenue Hits $71 Billion, U.S. Revenues At $32 Billion
Television News Daily, Wayne Friedman - Friday, July 2, 2021
Revenues are expected to climb 16% next year, 12% in 2023, ...
- Twitter Promotes Personette To Chief Customer Officer, Derella Exits
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
Sarah Personette will oversee emerging businesses, global ad sales, content partnerships a ...
- Instagram's Test Of Revenue Sharing Opens Door For Monetized Content
Publishing Insider, - Wednesday, June 30, 2021
Publishers have complained that digital advertising giants, such as Facebook and Googl ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
ViacomCBS is estimated to have taken in gains similar to other ...
- Denmark's Publishers Seek New Ways For Tech Giants To Pay For Content
Publishing Insider, - Tuesday, June 29, 2021
The Danish plan is based on a controversial European Union copyright directi ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5B
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 23, 2021
Integral Ad Science has joined a growing list of ad-tech companies fili ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
While Google and Facebook remain the world's biggest advertising behemoths, four ...
- TikTok Parent ByteDance More Than Doubled Revenue, Nearly Doubled Profits, In 2020
Digital News Daily, Karlene Lukovitz - Friday, June 18, 2021
ByteDance, which owns several large social media platforms, saw revenues jump 11 ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or m ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, whi ...
- WB's 'In The Heights' Movie Revenues Disappoint, But TV Ad Spend Is High
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The movie studio spent $23.3 million in national TV spending since t ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...