Tag results for "rtb"
- Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled GardenGoogle addressed its move to open dynamic allocation within its ad serv ...
- LiveIntent Partners With The Trade Desk, Pushes Email ProgrammaticLiveIntent, a programmatic email platform, announced a partnership with demand-side platform (DS ...
- Have We Come To The End Of Header Bidding As We Know It?Google's announcement on Wednesday that it's now making First Look available ...
- How Academia Is Shaping Ad Tech And Platform Business ModelsA fascinating look at the role academia is playing in the ad-te ...
- RTB House Names Tomasz Wnuk Commercial Head Of Global DealsAd-tech provider RTB House on Thursday named Tomasz Wnuk to the new ...
- OpenX Aims To Optimize The Use Of Multiple Header PartnersBeet.TV reports that OpenX hopes its new Meta offering will clean ...
- Moving Header Bidding To The Server Side Reduces LatencyMore publishers are getting religion with respect to header bidding, which giv ...
- It's All In The Header TagHeader bidding is picking up steam among publishers--at least among the on ...
- The Vilification Of Ad Networks: Fair or Not?Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networ ...
- Spongecell's CEO On Programmatic Creative And IoTCreative hasn't kept pace with the evolution of the advertising landscape ...
- Back To The Future: Bringing Context To Behavioral TargetingEvery morning when I get to work, I browse the trade headlin ...
- Leap Ahead in Your Email MarketingMonday is one of the best days to send email newsletters, accordi ...
- Rubicon Project Revenues Hit $248M For 2015Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million vers ...
- RTB Is Anti-Publisher At Its CoreWhen did it become acceptable for advertisers to allocate a perceived val ...
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile InventoryParis-based Gameloft Advertising Solutions on Thursday said it will partner with Sma ...
- Research Shows The Limits Of ViewabilityQuantcast, a provider of real-time advertising services, on Tuesday released research findin ...
- Advertisers Are Right -- They Really Are Wasting Half Their Money On Spray And Pray DisplayResearch suggests UK viewability rates are just 50%, thanks to mass adopti ...
- Rubicon Project Kicks Off Global Partnership With Gameloft As part of a global partnership with Gameloft Advertising Solutions, Rubicon Proje ...
- Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' SupplyThe programmatic media-trading marketplace ended 2015 by accelerating its "flight to qualit ...
- The Trade Desk's Mark Davenport On Industry Jargon HypeMark Davenport, senior director of analytics at The Trade Desk, weighs ...
- In Programmatic Advertising, Technology Is A Tool, Not A StrategyProgrammatic is a framework that allows technology to help buyers access audience ...
- OpenX's Real-Time GuaranteeAd tech provider OpenX is launching "real-time guaranteed" technology (RTG), a m ...
- Attribution: Why Game Theory Is Not Enough Game theory just sounds fun. It rings of intriguing calculations done ...
- CPXi Launches Biddr To Help Boost Publisher Monetization CPXi's programmatic marketplace division, bRealTime, launched Biddr, a set of header biddi ...
- Rocket Fuel Hires New CMO, Ups Programmatic TV EffortsProgrammatic/ad tech company Rocket Fuel has hired a new chief marketing offic ...
- Leveraging Moment Marketing To Drive Real ValueOne of the themes emerging this year is moments marketing, which ...
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In ProgrammaticNicolle Pangis, who began her career in a junior role at th ...
- Introducing The BAM Index: Better Measure Of Bidder PotentialThe programmatic queries-per-second (QPS) arms race must end. Isn't the industry matu ...
- Yahoo Canada Partners With Soho Media Solutions For Event-Triggered AdsYahoo Canada is partnering with Soho Media Solutions' advertising platform, InGame.Ad, ...
- Programmatic Is Finally Defining What's 'Premium'Look for a codified definition of "premium" in relation to ad inventor ...
