- Programmatic Is Finally Defining What's 'Premium'
Real-Time Daily, Fiona Salmon - Monday, January 11, 2016
Look for a codified definition of "premium" in relation to ad inventor ...
- IAB Tech Lab Releases Protocols For OpenRTB
Real-Time Daily, Tobi Elkin - Tuesday, January 12, 2016
The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenR ...
- Barons Media Bows Supply-Side Platform
Real-Time Daily, Tobi Elkin - Monday, January 11, 2016
L.A.-based Barons Media has launched a proprietary supply-side platform and plans ...
- Survey: More Than 80% Of Publishers Use Programmatic To Sell Advertising
RTBlog, Tobi Elkin - Friday, January 8, 2016
More than 80% of publishers are using programmatic solutions to sell digit ...
- Harmelin Media Takes Programmatic In-House
Real-Time Daily, Tobi Elkin - Thursday, January 7, 2016
Philadelphia-based Harmelin Media has introduced DeskOne, an internal programmatic buying team with ...
- Zynga, Rubicon Partner On Tradable Programmatic Direct
Real-Time Daily, Tobi Elkin - Wednesday, January 6, 2016
In a pact with Rubicon Project, Zynga is making all of i ...
- Local Broadcast Trade Group Launches Programmatic TV Guidelines
Real-Time Daily, Tobi Elkin - Wednesday, January 6, 2016
The Television Bureau of Advertising (TVB), the trade group that represents loc ...
- How Publishers Used Programmatic This Year
Around the Net in Real-Time, Phyllis Fine - Thursday, December 31, 2015
Publishers used programmatic in a variety of ways in 2015 -- fr ...
- Consumers: Tracking 'Insidious Invasion Of Privacy'
Around the Net in Real-Time, Phyllis Fine - Thursday, December 24, 2015
AdExchanger's Allison Schiff writes of the "disconnect" between consumers and ad te ...
- Ooyala's Scott Braley Predicts More Tech M&As, Ad Spend For OTTs
RTBlog, Tobi Elkin - Thursday, December 24, 2015
RTBlog spoke with Scott Braley, GM of Programmatic at Ooyala, which ai ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- In-App Advertising Still Has Hurdles, Criteo VP Says
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 22, 2015
Jason Morse, VP-mobile products at Criteo, talks about in-app advertising in AdExchange ...
- Programmatic Measurement Key To Maintaining Campaign Quality
Real-Time Daily, Emmy Spahr - Tuesday, December 22, 2015
Before the programmatic media boom, a planner's time was spent meeting wi ...
- YP's Jason Uechi: We're Building Location-Based Profiles
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Jason Uechi, director of engineering and data science, YP Mobile Labs, spo ...
- Programmatic Video Makes Slow Progress In Chinese Market
Around the Net in Real-Time, Felicia Greiff - Monday, December 21, 2015
Programmatic's entrance into digital markets looks different around the globe. In China, advertise ...
- Startup Says It May Bypass Blockers
Around the Net in Real-Time, Felicia Greiff - Monday, December 21, 2015
A startup called Free All Media thinks plugging content directly into publisher ...
- When Ad Blocking And Pop Culture Collide
Around the Net in Real-Time, Felicia Greiff - Monday, December 21, 2015
With AdBlock Plus parent company Eyeo announcing that 13.2 million people ...
- Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up
RTBlog, Tobi Elkin - Monday, December 21, 2015
RTBlog spent some time chatting with Ron Amram, senior media director, Heinek ...
- Teads' Bertrand Quesada Says Native Video Will Overtake Pre-roll In 2016
RTBlog, Tobi Elkin - Thursday, December 17, 2015
Teads' Bertrand Quesada predicts that native video will play a more importa ...
- Digital & Politics: Seizing The Right Ad Opportunities
Marketing: Politics, Avi Goldwerger - Tuesday, December 15, 2015
The promise of digital advertising is the ability to reach the rig ...
- Ted Cruz Campaign Hires Firm To Profile Voters
Real-Time Daily, Felicia Greiff - Monday, December 14, 2015
The presidential campaign of Texas senator Ted Cruz has mined data ...
- Collective Trims U.S. Employees, Changes Structure
Real-Time Daily, Felicia Greiff - Thursday, December 10, 2015
Ad-tech company Collective announced 50 U.S. layoffs, AdExchanger reported. The news com ...
- Factual Raises $35M In Series B Funding
Real-Time Daily, Tobi Elkin - Friday, December 11, 2015
Factual, the neutral data company, said Thursday that it raised $35 milli ...
- My Programmatic Predictions For 2016
Real-Time Daily, Ben Plomion - Thursday, December 10, 2015
2015 was an amazing year for programmatic. What was once thought ...
- ReachMax Report: Big Difference Between 'Programmatic Guaranteed' In China And The West
Real-Time Daily, Tobi Elkin - Thursday, December 10, 2015
ReachMax, a China-based independent ad-tech firm, finds that the term "programmatic guarantee ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Ad-Tech Gridlock: Discrepancies Between Buy And Sell Sides Challenge Publishers
Real-Time Daily, Dave Marquard - Tuesday, December 8, 2015
There are two different types of discrepancies in the digital advertising spac ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
Real-Time Daily, Jeremy Ostermiller - Friday, December 4, 2015
Video has become one of the most popular ad formats for onli ...
- Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference
Real-Time Daily, Joe Mandese - Monday, December 7, 2015
In a finding that reinforces a Norman Rockwell view of Thanksgiving, America ...