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Startup Says It May Bypass Blockers

  • Adweek, Monday, December 21, 2015 11:19 AM
A startup called Free All Media thinks plugging content directly into publishers' sites could be the answer to the ad-blocking crisis. By embedding a promo as a piece of code, ad blockers read the promo as content and the ad stays on the page. Free All Media has its roots in helping solve industry problems -- in its early days, it aimed to solve the music piracy crisis by selling digital downloads. 

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