- Ve Interactive Acquires eBay Enterprise Marketing Solutions' Display Retargeting Business
Real-Time Daily, Tobi Elkin - Monday, December 7, 2015
Ve Interactive acquires eBay Enterprise Marketing Solutions' display retargeting business for ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 6, 2015
The ability to combine advertising and merchandising through a programmatic platform, usi ...
- AppNexus Expands Tech Partnership With Microsoft
Real-Time Daily, Tobi Elkin - Thursday, December 3, 2015
Ad tech firm AppNexus today said that it expanded its exclusive glob ...
- 4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must
RTBlog, Tobi Elkin - Thursday, December 3, 2015
Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology fi ...
- iClick Interactive Asia Gets 'First Look' At Qzone Ad Inventory
Real-Time Daily, Felicia Greiff - Wednesday, December 2, 2015
Programmatic platform iClick Interactive Asia has partnered with Tencent Social Ads f ...
- Correction: Codewise Owns Zeropark And Voluum
Real-Time Daily, editor - Wednesday, December 2, 2015
Correction: A story that appeared in the Dec. 1 Real-Time Daily sa ...
- 5 Predictions For 2016: Mindshare's Jordan Bitterman Says Creatives Who Understand Data Have Major Advantage
RTBlog, Tobi Elkin - Wednesday, December 2, 2015
I've always thought Jordan Bitterman, Mindshare's chief strategy officer, North America, ...
- 6 Predictions For 2016: Conversant's Raju Malhotra Says One View Of Consumers Coming
RTBlog, Tobi Elkin - Monday, November 30, 2015
Raju Malhotra is SVP of products at Conversant, a company that offe ...
- Prep & Predictions: RadiumOne's Dave Zinman On 4 Things You Need To Know For 2016 -- Think iOT
RTBlog, Tobi Elkin - Friday, November 27, 2015
RadiumOne's Dave Zinman predicts the emergence of IoT data and the maturati ...
- New SpotX Product Packages Similar Videos From Different Publishers
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
Video inventory management platform SpotX introduced "Curated Marketplaces," which packages similar vide ...
- The Rise Of Audience-Powered DSPs
Programmatic Insider, Brian Nadres - Monday, November 23, 2015
DSPs have evolved and have become much better at targeting people th ...
- Bringing Law and Order To Wild West Of Programmatic TV
Real-Time Daily, Brian Hughes - Tuesday, November 24, 2015
We are still in the early days of programmatic TV, and ...
- Want To See Fewer Ads? Become An RTB Expert
MediaDailyNews, George Simpson - Thursday, November 19, 2015
Did you even know that Google launched a product that allows reade ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 20, 2015
It may sound crazy, but using a secure, decentralized and fully electron ...
- Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem?
Programmatic Insider, Emmy Spahr - Friday, November 20, 2015
For years the balance of workload versus scope of work has plagu ...
- Rocket Fuel's 'People-Based Marketing' Is All About The Conversation
Real-Time Daily, Felicia Greiff - Thursday, November 19, 2015
Programmatic platform Rocket Fuel announced a new default for its software, wh ...
- Data-Powered Creative Necessity In Programmatic Age
Real-Time Daily, Jim Caruso - Friday, November 20, 2015
While programmatic's biggest benefit is the ease with which marketers can deliv ...
- Can Marketers Meet Brand-Building Objectives Programmatically?
RTBlog, Tobi Elkin - Friday, November 20, 2015
Can marketers meet brand-building objectives programmatically? Yes, they can, according to ...
- Newly Discovered Botnet Siphoning Billions From Digital Advertising: Report
Around the Net in Real-Time, Tobi Elkin - Thursday, November 19, 2015
RTD reported on Pixalate's discovery of the dangerous botnet Xindi which cou ...
- All Politics Is Data for 2016 And Beyond
Around the Net in Real-Time, Tobi Elkin - Thursday, November 19, 2015
Street Fight's Noah Elkin notes that the 2016 elections will be dominat ...
- How Targeting Life Events Allows Brands to Better Understand Audiences
Real-Time Daily, Joseph Lavan - Wednesday, November 18, 2015
I have a confession to make. I recently got bored at wo ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Prep & Predictions Series: Four Things You Need To Know For 2016
RTBlog, Tobi Elkin - Thursday, November 19, 2015
SpotX's Sean Buckley on four things you need to know for 201 ...
- Why Programmatic Ad Buying Is More Important Than You Think
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 18, 2015
A great read in ClickZ that breaks down the benefits of programmat ...
- Native Ads May Help Marketers Combat Ad Blocking
Real-Time Daily, Felicia Greiff - Tuesday, November 17, 2015
Marketers need to explore native advertising to fight ad blockers, a stu ...
- Maximizing Ad Viewability
Real-Time Daily, Anant Joshi - Wednesday, November 18, 2015
Only the incredibly convoluted world of online advertising can generate such in-dep ...
- Are Walled Gardens Harming Opportunities For Brands?
MediaDailyNews, Mike Caprio, Joel Crawford - Tuesday, November 17, 2015
There are good business reasons for digital powerhouses like Google and Facebo ...
- How To Scale Native Programmatic Advertising
Real-Time Daily, Jeremy Kayne - Tuesday, November 17, 2015
I'm heartened to see that the notion of native programmatic advertising ...
- Goodblock: An Ad Blocker With A Purpose
RTBlog, Tobi Elkin - Tuesday, November 17, 2015
A company called Gladly on Tuesday will launch a new kind ...