- MLB Partners With Real-Time Monitoring Firm
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM ...
- Why Programmatic Ad Buying Is More Important Than You Think
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
eMarketer suggests that around 83% of all ad buying activity by 20 ...
- The Ad Blocking Kingpin Reshaping the Web As He Prefers It
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Wladimir Palant is partly to blame about the furor over ad blockin ...
- Google Adds Programmatic Support For Native Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Google has finally allowed publishers to expose native ad inventory in the ...
- Holiday Shopping Starts Early -- Marketers Revamp Ad Targets
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
A study from Rocket Fuel reveals that holiday ad campaigns might ha ...
- Forrester's 2016 Predictions: Audience And Viewership Aren't The Same Thing
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
If 2015 was the year the markets became aware of shifting med ...
- Viewbix Launches Video Analytics Platform
Real-Time Daily, Felicia Greiff - Thursday, November 12, 2015
Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insight ...
- Integral Ad Science Q3 Report Finds Little Change In Media Quality
Real-Time Daily, Tobi Elkin - Thursday, November 12, 2015
A new report by Integral Ad Science, a company that analyzes med ...
- Do You Think The Ad-Blocking Threat Is Urgent? If So, What Are You Doing About It?
RTBlog, Tobi Elkin - Thursday, November 12, 2015
Attend any industry conference keynotes or panels, hang out in corridors, list ...
- Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2015
Yieldbot on Monday will release an open-source header bidding framework it cal ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?
Programmatic Insider, Sean Hargrave - Friday, October 9, 2015
That's certainly how one very senior media buyer from a huge holdi ...
- Programmatic Native Will Kill Two Birds With One Stone
RTBlog, Sean Hargrave - Monday, October 5, 2015
Publishers are worried by the rise of brand content and ad blockin ...
- Video Programmatic Set To Rocket In Europe
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Revenues from programmatic video ads are set to rocket in Europe duri ...
- HTML5 Paves The Way For Creatiuve Programmatic
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
As display ads move away from Flash to HTML5, many marketers a ...
- Hulu Outlines Steady Rollout Of Programmatic Video
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
"We're going to crawl, walk, run on this," said Mike Hopkins, C ...
- Sharethrough And AppNexus Sign Native RTB Deal
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Sharethrough, the native supply side platform, and AppNexus, the world's leading independe ...
- AMC's Move To Programmatic Shows Evolution Of This Market
Audience Buying Insider, Joe Mandese - Friday, October 2, 2015
In a sign of how rapidly the so-called "programmatic TV" marketplace ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
Programmatic Insider, Sean Hargrave - Friday, October 2, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- 5 Reasons Why Digital Revenue Is Outstripping Print's
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
A growing trend online is called programmatic advertising. It's a way ...
- Programmatic Has A Very Bright Future
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
When Interpublic Group announced an ambitious plan to automate at least ha ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- Programmatic Explained In A Short Video
Around the Net in Real-Time, Sean Hargrave - Wednesday, September 30, 2015
The Drum has teamed with the Trade Desk for a series ...
- Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?
RTBlog, Sean Hargrave - Wednesday, September 30, 2015
That's certainly how one very senior media buyer from a huge holdi ...
- ISBA Director Believes Programmatic Not Being Embraced For Advertisers' Benefit
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
When I have examined some of the pushback I've had about ...
- Programmatic's Shift To Branding Is A Challenge For Marketers, Says Quantcast
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Research conducted earlier this year by WBR revealed that 92% of markete ...
- Reputable Publishers Distance Themselves From Bot Traffic
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
Fraudulent traffic is a problem that continues to plague digital advertising, particular ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For Them
RTBlog, Sean Hargrave - Tuesday, September 29, 2015
It's clear why agencies and publishers like automated buying -- but unt ...
- Programmatic Direct Takes Majority Of Digital Display Spend In US
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
US programmatic digital display ad spending will reach $15.43 billion this yea ...
- EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More Relevant
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Research by GlobalWebIndex shows that people using ad blockers are likely ...