“We’re going to crawl, walk, run on this,” said Mike Hopkins, CEO of Hulu
, talking about the OTT service’s programmatic advertising plans. Taking a
slower programmatic approach than other services, Hulu is going to automate the ad-buying process first, then work with individual advertisers to marry its data with their creative assets. Hulu will
maintain a strict ad frequency cap throughout the process, and won’t add real-time bidding.Read the whole story at Online Video Net »
