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HTML5 Paves The Way For Creatiuve Programmatic
- Marketing Dive, Friday, October 2, 2015 10:12 AM
As display ads move away from Flash to HTML5, many marketers are willing to spend more on creative programmatic ads, according to Ad Week. HTML5 ads have higher deliverability rates on desktop and mobile devices, so marketers are finding creative programmatic ads that are targeted and personalized to be worth their while. Some notable examples of the trend are that Amazon has shifted to HTML5-only promos, while Google has dropped autoplaying Flash ads in Chrome.
