- The Problem Of Measuring Programmatic Video Success
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
According to eMarketer, nearly 70% of UK and US marketers have mov ...
- UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic Video
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Last March, C4 struck a partnership with FreeWheel to create a marketpla ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
RTBlog, Sean Hargrave - Monday, September 28, 2015
The latest figures could suggest that direct programmatic leads in building awarene ...
- TubeMogul Invests In Programmatic TV
Audience Buying Insider, Tyler Loechner - Friday, September 25, 2015
Programmatic video ad platform Tube Mogul has been investing "significant time a ...
- Townhall Media Taps OpenX For 'Header Bidding'
Real-Time Daily, Tyler Loechner - Friday, September 18, 2015
Townhall Media, a conservative news organization and Salem Media Group company, h ...
- Programmatic Marketers Still Catching Up To Consumers On Mobile
Programmatic Insider, Tyler Loechner - Friday, September 18, 2015
When it comes to where programmatic display ads are being served, n ...
- Does Programmatic Media Work? Prove It!
Programmatic Insider, Brian Nadres - Friday, September 11, 2015
As usage grows and as more people learn about how it work ...
- NY-Based RTB Platform GetIntent Raises $1 Million
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
GetIntent, a New York-based startup with a real-time bidding (RTB) platform, th ...
- Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction API
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepp ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
Audience Buying Insider, Tyler Loechner - Friday, September 4, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- About Half Of Agencies 'Unsure' They Trust Programmatic
Programmatic Insider, Tyler Loechner - Thursday, September 3, 2015
Programmatic advertising is obviously top of mind for many in the digit ...
- Hackers Using RTB To Spread Latest Virus
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 4, 2015
Trustwave Holdings has “discovered a new and improved exploit kit that hacke ...
- RTB Exchanges Attracting Malvertising
RTBlog, Tyler Loechner - Wednesday, August 5, 2015
News broke earlier this week that hackers have been buying ads ...
- Panasonic On Why Programmatic Is The Future Of Marketing
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
Panasonic has gone from running just 80 marketing campaigns a year acro ...
- Even Coupons Have Gone Programmatic
Programmatic Insider, Tyler Loechner - Wednesday, July 29, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
MediaDailyNews, Charlene Weisler - Friday, July 24, 2015
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industr ...
- Where Are The Women In Ad Tech?
Programmatic Insider, Tyler Loechner - Thursday, July 23, 2015
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: H ...
- Less Than Half Of UK Display Ads Are Viewable
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
Less than half (49%) of online ads served in the UK m ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
London Blog, Sean Hargrave - Wednesday, July 22, 2015
That's right -- the majority of display is now not viewable, leadi ...
- Programmatic Soars As Viewability Tumbles
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Programmatic continues to grow at a rapid rate, but only one ...
- Nestle And Tesco Claim Programmatic Success
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
You can't often get through a marketing conference without a panel ...
- In Defense Of Swapping: TV Programmatic Inventory
Audience Buying Insider, Mitch Oscar - Friday, July 17, 2015
One of the impediments to the acceptance of TV programmatic platforms ...
- Can Viewability Co-Exist With Programmatic Media?
Programmatic Insider, Brian Nadres - Thursday, July 16, 2015
Viewability continues to be one of the biggest media buying concerns f ...
- DataXu, Dstillery, Oracle Execs Form nToggle's Product Board
Real-Time Daily, Tyler Loechner - Friday, July 10, 2015
nToggle, a Boston-based ad tech firm, has been quietly growing its busines ...
- The Ironic Sophistication Of Viewability
Programmatic Insider, Tom Triscari - Thursday, July 9, 2015
Why do marketers buy display advertising? Why do they deal with su ...
- Unilever's Bold Move Makes Click Fraud A Very Public Discussion
London Blog, Sean Hargrave - Monday, July 6, 2015
Unilever has broken cover to discuss how 29% of Web traffic ...
- Will Rise Of The Programmatic Machines Spell The End For Media Agencies?
London Blog, Sean Hargrave - Thursday, July 2, 2015
Will brands go direct to market and ditch agencies? Will programmatic tu ...
- Nearly Half Of All UK Display Is Programmatic, 70% to 80% Share By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Programmatic's total share of online advertising in the UK has risen fr ...
- Five Reasons Programmatic TV Is Set To Skyrocket
Programmatic Insider, Andreas Schroeter - Tuesday, June 30, 2015
TV advertising is far from dead; it's just ready for a massi ...
- Ad Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve
London Blog, Sean Hargrave - Thursday, June 25, 2015
Advertisers lose billions every year to ad fraud, yet nothing is don ...