- California Dreamin': Cutwater Lands Santa Barbara Tourism Account
MAD, Larissa Faw - Wednesday, May 4, 2016
Cutwater will handle both creative and media duties for Visit Santa Barbar ...
- Goodby Vet Robert Riccardi Jumps To Argonaut As CEO
MAD, Steve McClellan - Friday, April 29, 2016
The move reunites Riccardi, who was a managing partner at Goodby, wi ...
- After Media: Aligning Agency/Client Goals is Key
MAD, Omari Matthew - Wednesday, April 27, 2016
Speaking at OMMA SF on the “After Media: The Rise of t ...
- Ad-Blocking Forces Marketers To Understand What's Really Valuable
MAD, Omari Matthew - Wednesday, April 27, 2016
Speaking on the OMMA SF panel, “Beyond Blocking: Building a Better Custom ...
- When Martech Eats Adtech: Data And Technology Are Not Enough
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
During the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CM ...
- WPP's Sudler & Hennessey Acquires Healthcare Marketer Viscira
MAD, Steve McClellan - Monday, March 28, 2016
Viscira's 2015 revenues were $17 million, according to the holding company whi ...
- Peet's "Coffee First, Everything Else Second" Campaign
MAD, Larissa Faw - Thursday, March 17, 2016
Peet's Coffee & Tea is celebrating its 50th anniversary with a campai ...
- McDonald's Bay Area Airs Ambitious Multichannel, Multilingual Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2016
Three TV spots, each in 30- and 15-second versions, show actual loc ...
- Don't Tread On It: StrawberryFrog Unveils New 'Poisonous' Logo
MAD, Larissa Faw - Tuesday, March 8, 2016
The new logo is designed to reflect the fact that in t ...
- Bay Area News Group Consolidates Into 2 Newspapers
Publishers Daily, Sara Guaglione - Wednesday, March 2, 2016
The Bay Area News Group announced Tuesday that six of its dai ...
- Deloitte Adds Some Heat With Agency Acquisition
MAD, Steve McClellan - Monday, February 29, 2016
The acquired shop, San Francisco-based Heat, will become part of agency/consulting un ...
- Camp + King Selected To Lead Upcoming UGG For Men Campaign
MAD, Steve McClellan - Wednesday, February 17, 2016
The new campaign will feature UGG brand endorser and star NFL quarterba ...
- Eleven Lands Citrix Spinoff GoTo
MAD, Larissa Faw - Tuesday, January 5, 2016
The San Francisco-based agency won the account following a competitive review. T ...
- Ford Lets Consumers Design Billboard Ads
Marketing Daily, Karl Greenberg - Tuesday, December 8, 2015
The page offers a range of design motifs, like fractals and smok ...
- Jaguar Lets Consumers Star In Chase Scene With Jaguar XE
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2015
The two-minute film, "The Audition," which features actor Graham McTavish as t ...
- Quaker Giving Away 1 Million Bowls For National Oatmeal Day
Marketing Daily, Karlene Lukovitz - Tuesday, October 27, 2015
Most of the samples will be distributed as Quaker Oatmeal Cups ...
- Winemaker Preps For PGA Events
Marketing Daily, Tanya Gazdik - Monday, October 12, 2015
The E&J Gallo winery is planning localized tournament support, including on-site wi ...
- Twitter Scraps San Fran Expansion
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, October 5, 2015
Amid a major hiring slowdown, Twitter has scrapped plans to take ov ...
- Agency And Client Defy San Francisco Graffiti Laws And Plaster Sidewalks With Ads During Dreamforce
Mediapsssst, Richard Whitman - Tuesday, September 15, 2015
Wait, what? You mean we can't just affix ads to sidewalks anywhe ...
- Intuit's Latest Experiential Strategy: Dinner's On Us
MAD, Larissa Faw - Friday, August 28, 2015
Hundreds of QuickBooks Online Accountant customers took part in mass feedings ...
- Lavazza Runs First U.S. TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2015
The ad began airing in the U.S. on Aug. 24. It wi ...
- Index Exchange Opens Office In San Francisco
Real-Time Daily, Tyler Loechner - Wednesday, August 26, 2015
Ad tech firm Index Exchange on Wednesday announced it has opened ...
- Tank Launches West Coast Expansion
MAD, Larissa Faw - Tuesday, August 25, 2015
The firm has nearly doubled the size of its San Francisco offi ...
- Cutwater Brews Up Peet's Coffee AOR Assignment
MAD, Larissa Faw - Thursday, August 13, 2015
San Francisco-based Peet's Coffee has named fellow Bay Area-based creative shop Cutwat ...
- Mono Expands To San Francisco
MAD, Steve McClellan - Tuesday, August 4, 2015
The opening of the new office follows a year of significant grow ...
- SF Residents Save The Environment, Get Free Coffee
MAD, Larissa Faw - Friday, July 24, 2015
The campaign, from agency School of Thought, aimed to get commuters n ...
- Pretentious San Francisco-Based West Agency Is Acting Like Mother Did When It First Opened Shop
Mediapsssst, Richard Whitman - Tuesday, July 14, 2015
There once was an agency called Mother. And another called Modernista. Actuall ...
- Personal Capital Names Hub AOR
MAD, Larissa Faw - Thursday, June 25, 2015
The financial/technology company wants to raise its awareness and has named H ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...