- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Search & Performance Marketing Daily, Michael McLaren - Friday, July 30, 2021
For the fourth straight week, intent data shows "search engines" are t ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effecti ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Yelp on Tuesday announced several features, from ad copy guidance to budg ...
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The Trade Desk's Q1 revenue was $220 million for the period wi ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- Microsoft Announces Parakeet For Privacy Controls, Bing API For Private Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
Microsoft introduced a proposal to the World Wide Web Consortium to assi ...
- Senator's Bill Would 'Bust Up' Amazon, Google, Others
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
The Bust Up Big Tech Act would ban tech companies that mark ...
- Google Ads To Launch Dynamic Exclusion Lists
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The lists are updated automatically, addressing advertisers' struggles to keep up wi ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resor ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentia ...
- The CX Squeeze: Are Brands Really Ready For The Digital Future?
Email Insider, Ray Schultz - Tuesday, February 23, 2021
Some companies believe unless they achieve CX transformation now they won't ...
- 'DoubleClick' Clicks, 'Facebook Mobile Ads' Don't
MediaDailyNews, Michael McLaren - Thursday, December 17, 2020
We have just witnessed a dramatic surge of interest in "DoubleClick search ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for yo ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
MediaDailyNews, Michael McLaren - Wednesday, December 2, 2020
"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer intere ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Performance Marketing Insider, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-sour ...
- Yahoo Mail Will Charge For Automatic Email Forwarding: Reports
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Yahoo Mail will begin charging for the previously free service on Janua ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Despite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion onli ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within t ...
- Merkle Taps Huge's Stein For New Customer Experience Role
MAD, Steve McClellan - Friday, September 18, 2020
Stein joins Merkle from IPG digital shop Huge where he was CE ...
- TAG Rolls Out Global Brand-Safety Seal
Digital News Daily, Wendy Davis - Thursday, September 10, 2020
The new brand-safety seal incorporates elements of TAG's inventory quality guidelines initiativ ...
- Suit Accuses Yahoo Of Providing Dissident's Email Account To Chinese Officials
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Yahoo is being sued by a survivor of the 1989 Tiananmen Square massacr ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we ask ...
- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users
Digital News Daily, Wendy Davis - Friday, August 21, 2020
"This is not a case where Google received data surreptitiously, much le ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convin ...