- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...
- Google To Cut 2H Marketing Budgets, Possibly As Much As Half
Digital News Daily, Karlene Lukovitz - Friday, April 24, 2020
Some documents indicate that Google is also implementing a widespread hiring freez ...
- Why The New York Times, CNN, The Guardian Are Top Google News Sources For COVID-19
Search & Performance Insider, Laurie Sullivan - Thursday, April 16, 2020
Publishers missing out on ad revenue hope to turn site visitors looki ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain ...
- Saying 'So Long' To SEMPO
Media Insider, Gord Hotchkiss - Tuesday, February 4, 2020
The search industry no longer needs SEMPO, at least as a stand-alo ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analys ...
- Google My Business Gets Automated Call Tracking Via Third Party
Search & Performance Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates t ...
- Search Marketing Agency of the Year: 360i
Agency of the Year, Laurie Sullivan - Thursday, January 16, 2020
360i plans to automate a "significant" amount of processes throughout the agen ...
- Holding Company of the Year: Omnicom
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
While it's not uncommon for MediaPost to recognize the same organizations yea ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Search & Performance Insider, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad compa ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and N ...
- Facebook, Google Drop In Best-Places-To-Work Rankings
Digital News Daily, Gavin O'Malley - Wednesday, December 11, 2019
Suffering the steepest decline, Facebook fell from seventh place last year ...
- AOL Has Highest Email Breach Rate, Gmail The Lowest: Study
Email Marketing Daily, Ray Schultz - Monday, November 4, 2019
Angel is the most breached name used in email addresses and Germany ...
- Encrypting Domain Names Will Boost Web Security, Watchdogs Tell Congress
Digital News Daily, Wendy Davis - Wednesday, October 23, 2019
Internet service providers misrepresented the risks and benefits of domain name encrypti ...
- Those 'Bad Boys' Won Brexit, But The Good Guys Are Winning Google
London Blog, Sean Hargrave - Thursday, October 24, 2019
Google is clear whom is to be trusted on Brexit -- a ...
- Google's Street View Privacy Settlement Moves Forward
Digital News Daily, Wendy Davis - Thursday, October 10, 2019
The agreement calls for the company to pay around $10 million ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Pet ...
- Google Advice On Core Ranking Updates
Search & Performance Insider, Laurie Sullivan - Friday, September 27, 2019
Google has updated its advice to help marketers determine how updates ha ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming Video
Digital News Daily, Karlene Lukovitz - Monday, September 16, 2019
Traditional media still dominate spend, but various digital channels are seeing increase ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- Isobar Playbook: 2020 Will Be Year 'XR' Explodes
Research Intelligencer, Joe Mandese - Friday, September 13, 2019
"We believe 2020 will be the year that XR explodes into t ...
- B2B Channel Wrestling: Which Is First, Email Or Direct Mail?
Email Insider, Ray Schultz - Tuesday, September 10, 2019
Statistics show that marketers rate paper mail as more efficient than emai ...
- Tinuiti Appoints McGuire To Head CRM/Email Team
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
The digital agency recently rebranded itself and has made several acquisitions. Ry ...
- Speaking OF SEO
Media Insider, Gord Hotchkiss - Tuesday, August 13, 2019
How search optimization will change -- but in many ways still rema ...
- Google Warns Of Malware-Infected Android Phones
Digital News Daily, Ray Schultz - Monday, August 12, 2019
A security executive reveals that 7.4 million phones came with malware install ...
- Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking?
Marketing Insider, Justin Shaffer - Friday, August 2, 2019
Search engine marketing is one of the few marketing channels where ...
- Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing
Marketing Insider, Megan Markley - Thursday, July 25, 2019
SEO is fundamentally rooted in understanding a customer's needs and desires ...