- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users
Digital News Daily, Wendy Davis - Friday, August 21, 2020
"This is not a case where Google received data surreptitiously, much le ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convin ...
- Email Draws Lead Generation Budget Dollars: Study
Email Marketing Daily, Ray Schultz - Monday, July 6, 2020
Ascend2 finds that 44% of brands are investing in email/automation in t ...
- Ferrero And The Great Chocolate Search Of 2020
Brand Insider Podcast, Steve Smith - Friday, June 26, 2020
The company's ecommerce partners became critical for maintaining sales as strung-out chocoholi ...
- Google Battles New Mexico AG Over Students' Privacy
Digital News Daily, Wendy Davis - Wednesday, June 10, 2020
Google is asking a federal judge to throw out a privacy lawsu ...
- 1-800 Contacts Settlement Over Search Ads Moves Forward
Digital News Daily, Wendy Davis - Friday, June 5, 2020
A judge has granted preliminary approval to a deal requiring 1-800 Contac ...
- MediaPost Pivots To Virtual; Search & Performance Insider Summit Set For Next Week
MediaPost Connect, Nina Lentini - Wednesday, June 3, 2020
Kevin Scholl, director of marketing technology at Red Roof Inn, will sha ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...
- Google To Cut 2H Marketing Budgets, Possibly As Much As Half
Digital News Daily, Karlene Lukovitz - Friday, April 24, 2020
Some documents indicate that Google is also implementing a widespread hiring freez ...
- Why The New York Times, CNN, The Guardian Are Top Google News Sources For COVID-19
Performance Marketing Insider, Laurie Sullivan - Thursday, April 16, 2020
Publishers missing out on ad revenue hope to turn site visitors looki ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain ...
- Saying 'So Long' To SEMPO
Media Insider, Gord Hotchkiss - Tuesday, February 4, 2020
The search industry no longer needs SEMPO, at least as a stand-alo ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analys ...
- Google My Business Gets Automated Call Tracking Via Third Party
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates t ...
- Search Marketing Agency of the Year: 360i
Agency of the Year, Laurie Sullivan - Thursday, January 16, 2020
360i plans to automate a "significant" amount of processes throughout the agen ...
- Holding Company of the Year: Omnicom
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
While it's not uncommon for MediaPost to recognize the same organizations yea ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad compa ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and N ...
- Facebook, Google Drop In Best-Places-To-Work Rankings
Digital News Daily, Gavin O'Malley - Wednesday, December 11, 2019
Suffering the steepest decline, Facebook fell from seventh place last year ...
- AOL Has Highest Email Breach Rate, Gmail The Lowest: Study
Email Marketing Daily, Ray Schultz - Monday, November 4, 2019
Angel is the most breached name used in email addresses and Germany ...
- Encrypting Domain Names Will Boost Web Security, Watchdogs Tell Congress
Digital News Daily, Wendy Davis - Wednesday, October 23, 2019
Internet service providers misrepresented the risks and benefits of domain name encrypti ...
- Those 'Bad Boys' Won Brexit, But The Good Guys Are Winning Google
London Blog, Sean Hargrave - Thursday, October 24, 2019
Google is clear whom is to be trusted on Brexit -- a ...
- Google's Street View Privacy Settlement Moves Forward
Digital News Daily, Wendy Davis - Thursday, October 10, 2019
The agreement calls for the company to pay around $10 million ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Pet ...