- Bed Bath & Beyond Gives Sleepers Personas In Latest 'Happy' Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2020
The campaign identifies four personas and pairs them with products on ...
- Digital Engagement Remains Flat, Despite Ad Innovation Efforts
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
The good news is that ad engagement levels appear to be stab ...
- Apple CEO Donates Millions As Warren, Sanders Propose Wealth Tax, Abolishing Billionaires
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
The donation -- 6,880 shares of Apple stock -- was identified ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwel ...
- Walmart Media Group Expands Sponsored Search Advertising Partners Program
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2020
The biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- California Privacy Law Shows Need For National Legislation, Senator Says
PolicyBlog, Wendy Davis - Thursday, January 2, 2020
"Congress can no longer sit idly by in this data privacy debate ...
- Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
London-based startup Moonshot CVE developed an online tool that sends those w ...
- National TV Ad Revenue Slips Over A Two-Year Period
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Linear TV networks' national tv advertising continues to slip in the wa ...
- Erasing The Dearly Departed: Where Does Their Online Data Go?
Email Insider, Ray Schultz - Thursday, January 2, 2020
An author calls for a GDPR for deceased people, arguing that Facebo ...
- ProtonMail Adds Calendar Feature
Email Marketing Daily, Ray Schultz - Thursday, January 2, 2020
Observers say the encrypted services will help ProtonMail compete with Google. ...
- Former Google Head of International Relations Questions Business Deals
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2020
What does it mean when one of America's marque companies changes ...
- Ad Threats Becoming Massive Data Security Problem
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
The Devcon 2019 Holiday Threat Report provides insights into what advertisers c ...
- Acquisitions Of The Past Decade Will Influence Advertising, Diversity In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
Apple, Amazon, Facebook and Google, among others, will demonstrate diversity in 20 ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more person ...
- Optimizing For Audio Content, Podcasts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 31, 2019
A discussion on Reddit between Google's John Mueller and others in the Reddit communi ...
- Alphabet To Give Up 'Double Irish, Dutch Sandwich'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 31, 2019
Reuters has seen a 2018 tax document filed with the Irish a ...
- U.S. Companies Still Struggling To Comply With CCPA
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 31, 2019
One day to go before the California Consumer Privacy Act (CCPA) kicks o ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
Truth in political advertising and earned media will remain a major the ...
- TikTok Parent In Legal Battle With Baidu Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
ByteDance, which is aggressively building a search engine to potentially rival Baid ...
- Cyber Monday Taking A Backseat To Overall Online Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2019
Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Mond ...
- What You Read: The 'Search Insider' Top 10 In 2019
Performance Marketing Insider, Laurie Sullivan - Monday, December 30, 2019
Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increas ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, t ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortab ...
- Best Search Patents From 2019
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 27, 2019
Bill Slawski, director of SEO research for Go Fish Digital, published h ...
- Google: Suggestions To Transition Websites Into 2020
Performance Marketing Insider, Laurie Sullivan - Friday, December 27, 2019
Google Webmaster Trends Analyst John Mueller answered top-of-mind questions on everything fr ...
- Google Urges Judge To Throw Out Privacy Claims Over Assistant
Digital News Daily, Wendy Davis - Tuesday, December 24, 2019
Google says its voice-activated Assistant "did precisely what it is supposed ...
- Italy's New Tax Hits B2B Transactions Like Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2019
Italy soon will join France in applying a new tax on lar ...
- Microsoft Gives Developers A Chance To Get On Santa's 'Nice List'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
The technology required to build the app shows how far marketing a ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, ...