- BERT: A Look At Google's Latest Algorithm Update
Search & Performance Marketing Daily, Jess Stanley - Friday, November 8, 2019
We said hello to BERT, Google's latest algorithm update, at the e ...
- EU Unhappy With Changes To Google's Shopping Service
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 8, 2019
Google's efforts to drive more traffic to European shopping rivals have faile ...
- Google Appoints Former Disney Executive To Run India Business
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 8, 2019
Google appointed Sanjay Gupta, a former executive with Disney India and Star, ...
- TripAdvisor And Expedia Executives Say Google Slows Search Traffic
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 8, 2019
Executives at TripAdvisor and Expedia say their respective companies no longer g ...
- Voice Devices Will Change How Brands Interact With Future Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, November 8, 2019
Too many brands think of voice as a one-off road map. ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations ...
- Search For Higher Performance: What Marketers Need To Know
Search & Performance Marketing Daily, Kyle Rees - Thursday, November 7, 2019
A recent benchmark report finds that 72% and 50% of B2B CM ...
- Baidu Challenged With Indexing Mobile Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 7, 2019
Baidu chairman and CEO Robin Li called the challenges "opportunities" and sa ...
- Kenshoo Launches Agency Partnership Division Led By Agency Vet DuBois
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 7, 2019
Designed to foster relationships and opportunities to co-develop projects and support brand ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devic ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just f ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- Amazon Driving Wedge Between Performance, Price Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2019
Amazon has the lowest prices of any online or brick-and-mortar retailer ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling throu ...
- YouTube Shopping Ads Debut In Time For The Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
YouTube on Tuesday launched Shopping ads in its home feed and ...
- Shutterfly's First Campaign In 3 Years Challenges Holiday Social Norms
Digital News Daily, Laurie Sullivan - Monday, November 4, 2019
The videos and ads highlight the notion that no matter what peop ...
- Encrypting Domain Names Will Combat 'Abuse' By ISPs, Mozilla Tells Congress
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"Proactive measures have become necessary to protect users in light of t ...
- Columnist Blows Whistle On Major Sites' 'Fingerprinting' Of Visitors' Devices
Digital News Daily, Karlene Lukovitz - Monday, November 4, 2019
An expert's tests of the top 500 most-used sites showed at lea ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- The Road To College Is Paved With Email
Email Insider, Ray Schultz - Tuesday, November 5, 2019
Email is a preferred channel through all stages of the college selecti ...
- Amazon's Data Turns The Duopoly Into A Triopoly
London Blog, Sean Hargrave - Tuesday, November 5, 2019
eMarketer reveals that 122% growth last year puts Amazon on course f ...
- GasBuddy Sponsored Search Ad Bumps Retailer's Closest Location To Top Of List
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 5, 2019
On Tuesday GasBuddy began giving fuel and convenience stations a new w ...
- Microsoft Relaunches Its Edge Browser And Bing Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 4, 2019
Microsoft on Monday relaunched Bing as "the search engine for business" ...
- Vend Me A Product Based On A Search In GMB
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 4, 2019
Carvana brought the kiosk back into style. Amazon call it a "locker." Miriam Ell ...
- Proposed Law Requires Platforms To Allow Opt-Outs From Personalized Content
Digital News Daily, Wendy Davis - Friday, November 1, 2019
The Filter Bubble Transparency Act would require large tech companies to disclo ...
- Google Experimental Speed Report Goes Public
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2019
The report identifies speed performance issues and the types of URLs th ...
- LinkedIn Tops Google, Twitter For Researching Colleagues, Industry Execs, Thought Leaders
Research Intelligencer, Joe Mandese - Monday, November 4, 2019
Using digital media to research the reputations of colleagues, other industry exe ...
- Google To Acquire Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Fitbit announced Friday that Google intends to acquire the company for $7. ...
- Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Pinterest has tried to engage consumers with its search features but h ...