- Amazon, Apple, Google, Microsoft Lead U.S. Companies To $3.81 Trillion In Brand Value
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
BrandZ estimates the total value of the top 100 most valuable U. ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools wi ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Reviews Platform GatherUp Acquired By ASG
Performance Marketing Insider, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local sear ...
- Google To Stop Including Information About Publishers' Content In Auctions
PolicyBlog, Wendy Davis - Thursday, November 14, 2019
In a move Google is framing as protective of privacy, the compa ...
- Watchdogs Urge FTC To Prevent Google From Buying Fitbit
Digital News Daily, Wendy Davis - Wednesday, November 13, 2019
Google's proposed $2.1 billion aquisition of Fitbit will result in "a dramat ...
- Forecast Predicts Strong Holiday Sales, With Online Growing
Marketing Daily, Ray Schultz - Thursday, November 14, 2019
A strong labor market and rising consumer confidence point to strong holid ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Streaming Guide Minnow Wants Viewers To Watch More, Scroll Less
Television News Daily, Fern Siegel - Wednesday, November 13, 2019
The new tech places users' preferred platforms and services into one applicatio ...
- Consumers Who Lost Service Urged To Refresh The Yahoo Mail Website
Around the Net in Email, Ray Schultz - Wednesday, November 13, 2019
Consumers affected by Yahoo Mail’s recent power outages should wait until t ...
- Walmart, Apple Partner For Voice Shopping
Connected Thinking, Chuck Martin - Wednesday, November 13, 2019
Voice Order, announced earlier this year, gives Walmart customers the option ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
"We are strong supporters of California's new law and the expansion ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
A recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes cou ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis ...
- Searchmetrics Appoints Matt Colebourne To Global CEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2019
Searchmetrics on Wednesday announced the appointment of Matt Colebourne to global CE ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- What Google's FitBit Buy Means For Wearables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 11, 2019
Since its launch in 2009, Fitbit has evolved considerably. Its software—t ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potential ...
- Why Google Will Label Fast- And Slow-Loading Websites In Chrome
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 12, 2019
Google said in the future it may identify sites that load fa ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Consumers indicated mixed signals for Black Friday and Cyber Monday, and wh ...
- Analyst: Alphabet Shows 'Unprecedented' Ad Revenue Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 11, 2019
Loop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 ...
- Doze May Be The Cause Of Delayed Gmail Notifications
Around the Net in Email, Ray Schultz - Monday, November 11, 2019
Doze, a power-saving feature on Android OS, may be the culprit behi ...
- Google-Funded Local News Joint Venture Launches First Podcast
Around the Net In MAD London, Sean Hargrave - Monday, November 11, 2019
The audio joint venture between Reach and JPI Media, Laudable, has launch ...
- Conservative Firm Stops Using Google Ads To Snare Email Addresses: Report
Email Marketing Daily, Ray Schultz - Monday, November 11, 2019
People who signed up through DedicatedEmails.com received offers for miracle health cure ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, November 11, 2019
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-ye ...
- Viant Separates From Meredith As Ad Industry Buybacks Become More Common
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 8, 2019
Viant completed a buyout earlier this week that the co-founders say allo ...