Yahoo Finance says its eight hours of “bell-to-bell” livestream coverage has an average of 6 million visitors each week.
Viewers spent an average of 33.2 minutes watching Yahoo Finance videos in November 2019, according to Comscore numbers cited by the brand.
This time last year,Yahoo Finance expanded its live programming by adding two new daily shows and a weekly Thursday program. It also extended its 3 p.m. show “The Final Round” to two hours.
This brought its programming to eight hours of live market coverage.
The Verizon Media-owned Yahoo-HuffPost Finance Network had 73.9 million monthly unique viewers in November 2019, according to the company.
Advertiser partners for Yahoo Finance's live-stream and video-on-demand content in 2019 included Fidelity, T. Rowe Price, Invesco, Thrivent, USAA and TD Ameritrade, among others.
Yahoo Finance is available live on Android TV, Apple TV, Fire TV, Roku and Samsung TV+.
The brand says it has plans for additional distribution partners in 2020.
Last June, Yahoo Finance launched a subscription product for retail investors. Called Yahoo Finance Premium, the offering provides financial insights using third-party research and analysis and company profiles. Membership costs $49.99 a month.