- Sears Hometown, Outlet Stores Boost In-Store Sales Through Showrooming, Local, Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
A mobile search strategy for local stores has become more important ...
- Engineers Become 'The Pretty Girl At The Ball'
SearchBlog, Laurie Sullivan - Friday, December 12, 2014
Apparently these days it has become difficult to find qualified engineering ...
- Why Our Brains Love TV
Performance Marketing Insider, Gord Hotchkiss - Thursday, December 11, 2014
Forrester Research analyst Shar VanBoskirk has pegged 2019 as the year wh ...
- Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 10, 2014
The time consumers spend on a Web site does not always determi ...
- Cross-Device Holiday Shoppers Are Four Times More Likely To Be Female
SearchBlog, Laurie Sullivan - Thursday, December 11, 2014
Starting a search on one device and completing it on another continu ...
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
MediaDailyNews, Laurie Sullivan - Wednesday, December 10, 2014
On the heels of this week's big agency forecast updates, ad mark ...
- Google AdX Tops RTB Quality Index
RTBlog, Tyler Loechner - Wednesday, December 10, 2014
Despite a recent study from Google noting that 56.1% of all impressio ...
- Yandex Expands Into Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Russia's major search engine Yandex plans to capitalize on the expertise ...
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
SearchBlog, Laurie Sullivan - Wednesday, December 10, 2014
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at li ...
- Microsoft Takes Torque Voice Enabled Search To Android Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 8, 2014
Microsoft has brought its Torque Voice Search app to the Android platfo ...
- Will Facebook Graph Search On Mobile Help Brands Improve Campaign Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 8, 2014
It took nearly two years for Facebook to take Graph Search ...
- Reflektion Develops Visual, Personal Site Search For Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Reflektion has developed a visual site search tool for ecommerce Web sit ...
- Google Tops Media Revenue In First Half Of 2014
SearchBlog, Laurie Sullivan - Tuesday, December 9, 2014
Public data can provide a wealth of information, especially in the Intern ...
- Facebook Tweaks Graph Search, Ups Mobile Functions
Social Media & Marketing Daily, Gavin O'Malley - Monday, December 8, 2014
Still officially in beta, Facebook just made several changes to its Gra ...
- Google: Less Than Half Of Display Ads Are "Viewable"
Around the Net In Media, Gavin O'Malley - Monday, December 8, 2014
Of all the display ads Google serves, more than half (56.1%) ...
- Google Panda Dos And Don'ts
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 8, 2014
Josh Bachynski looks inside Panda 4.1 to offer up some top d ...
- How To Use AdWords Scripts
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 8, 2014
AdWords Scripts -- those lines of code that tell AdWords accounts h ...
- Why Google Will Improve Existing Signals Rather Than Create New Ones
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 9, 2014
Jon Ball analyzes the future of Google's search algorithm. He believes th ...
- Tip For Career Day: Stay Home
Garfield at Large, Bob Garfield - Sunday, December 7, 2014
As a professional observer of the passing scene, I thought I mig ...
- JCPenney Joins App-Happy Holiday
Marketing Daily, Sarah Mahoney - Friday, December 5, 2014
IBM Digital Analytics Benchmark says mobile accounted for 28% of Cyber Monday ...
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
MediaDailyNews, Laurie Sullivan - Friday, December 5, 2014
Interactive video has become a building block for content. Kate Spade h ...
- Increase Visibility, Downloads With App Optimization
Performance Marketing Insider, Winston Burton - Monday, December 8, 2014
You should use SEO best practices when building your mobile apps, ...
- U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday Weekend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 5, 2014
U.S. retail marketers spent 43% more on programmatic display media buys duri ...
- The Search Tipping Point In 2015
SearchBlog, Laurie Sullivan - Monday, December 8, 2014
Marketers will need to create campaigns that help consumers explore, use, a ...
- Traffic From Long Tails
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 5, 2014
The complexities of paid search can put even the most seasoned markete ...
- A Few 2015 Predictions To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 5, 2014
Larry Kim points to about 15 predictions for paid-search marketing in 20 ...
- Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
Mobile Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
Mobile continues to redefine how consumers interact with content and make purchas ...
- Mobile Paid-Search Revenue Will Pass Desktop's Next Year
MoBlog, Erik Sass - Friday, December 5, 2014
Despite the proliferation of behavioral, video, native, and other new online advertisi ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
As marketers become more aware that Web site visitors never see ma ...