- Artificial Truth
Red, White & Blog, Joe Mandese - Friday, March 31, 2023
For an industry that loves auditing things, maybe it's time for med ...
- Google Partnership With Replit Accelerates Creation Of Generative AI Applications
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Under the new partnership, Replit developers will gain access to Google Clo ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Google Battles Streaming Video Renters Over Privacy
Digital News Daily, Wendy Davis - Wednesday, March 29, 2023
Google is asking a federal judge to throw out claims that ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- DemandScience Offers Tool For Creation, Use Of B2B Sales Contact Lists
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
Sales leaders can use their dashboards to provide lists and monitor activit ...
- Google's NBA Pixel Arena App Gets An Update In Time For The Playoffs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 30, 2023
Google and the NBA announced updates to the NBA and Google Pix ...
- Shopify Deal With Google Cloud Lets Customers Embed Google Search, Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The Google Cloud integration with Shopify allows its customers using Commerce Componen ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Google Faces Sanctions For Failing To Preserve Chats
Digital News Daily, Wendy Davis - Tuesday, March 28, 2023
"Google did not take reasonable steps to preserve electronically stored information," ...
- Jeremy Cornfeldt Driving Tinuiti As First President
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Basis can now use marketers' first-party CRM data to engage customers. T ...
- Microsoft Integrates Generative AI In Cybersecurity Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Microsoft is bringing the next generation of artificial intelligence (AI) to cybersecur ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Google Search Adds Ways To Verify Information
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 28, 2023
Google has launched several ways to verify information in search -- includi ...
- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has be ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- Meta Urges Judge To Toss 'Speculative' Privacy Claims Over In-App Browser
Digital News Daily, Wendy Davis - Friday, March 24, 2023
Meta says allegations that it tracks smartphone users through an in-app brows ...
- Amazon Petitions Court To Throw Out Alexa Privacy Case -- Again
Digital News Daily, Wendy Davis - Friday, March 24, 2023
"Amazon disclosed, and plaintiffs consented to, the very conduct they challenge," t ...
- In Generative AI We Trust?
Performance Marketing Insider, Laurie Sullivan - Monday, March 27, 2023
Do humans really trust AI -- specifically generative AI technology? Not ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Performance Marketing Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...