- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
To help businesses get discovered and be remembered, Instagram is rolling o ...
- AI Makes Search Relevance Critical
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 22, 2023
Delivering on search relevance will become more important and difficult in t ...
- Data Quality, Analytics Are Biggest Concerns With Search Technology
Research Intelligencer, Rob Williams - Wednesday, March 22, 2023
Effective search technology is necessary for brands to get the most o ...
- Google Opens Bard To Some, Says It's Not Search Replacement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Users in the U.S. and U.K. can join a waitlist to acce ...
- Microsoft Bing's AI Chatbot Now Generates Images And Text
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Microsoft's Bing AI chatbot now has the ability to generate images ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Home furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...
- The One Question Google Bard Told Me It Cannot Answer
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 21, 2023
I asked Google Bard the one question it said it cannot answe ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- Video Measurement 'JIC' Invites Google/YouTube To Join
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- Expect More Data In Microsoft's Coffers
Performance Marketing Insider, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- UBS Analysts Estimate Costs Of Google Bard On Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
UBS analysts examined the cost risks for Alphabet around the integration ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- YouTube Lifts Ban On Trump's Channel
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 17, 2023
YouTube told Axios that on Friday it will lift restrictions to form ...
- Free Inbox Cleanup Tool Offered To Gmail Users
Email Marketing Daily, Ray Schultz - Friday, March 17, 2023
The mass email and mail merge system for Gmail helps users g ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Baidu's Answer To ChatGPT Falls Flat In Demo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Baidu CEO Robin Li said on Thursday that Ernie is the resu ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- Google Rolls Out Core Algorithm Update
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 16, 2023
Google's March 2023 core algorithm update is now rolling out. Matt Southe ...
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
Uber's ad division on Wednesday launched a self-serve ad platform on i ...
- GPT-4: Good, Bad - And It Can Take A Joke
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
The new version of the large-scale, multimodal model can accept image a ...
- Android Users Press Battle With Google Over 'Passive' Data Transfers
Digital News Daily, Wendy Davis - Tuesday, March 14, 2023
Android users are urging a federal appellate court to revive a lawsu ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...