• by Ray Schultz , March 17, 2023

A new email cleanup tool has been released for consumers. 

GMass, a mass email and mail merge system for Gmail, has debuted what it calls The Reply Project. It provides users with a fast way of getting through their inbox, and is free for all Gmail users. 

“The Reply Project opens all your emails onto one screen, where you can write quick replies — or use templates or ChatGPT to write them for you,” says founder Ajay Goel.

Its impact on marketing is not yet clear. 

GMass was founded in 2015 with the mission of improving the email sending process It offered a “super-fast workflow to create and send mail merge and email marketing campaigns through Gmail,” Goel says. 

The company claims to have amassed more than 300,000 users, who send over 6 million emails daily. It also offers mail merge with Gogle Sheets, reply management, email reporting, analytics, scheduling mass emails and mail merges.