- Salesforce.com Bows Social Campaign Manager
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 23, 2013
Designed to compliment its other cloud-based services, Salesforce.com just rolled out Social.c ...
- New Tweetbot Wows Reviewer
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 24, 2013
The Next Web is smitten with the latest version of Twitter clie ...
- Heineken Going Real-Time Via Social, Mobile
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
Marketing Week has reported that Heineken is putting together "a social med ...
- Facebook To Open Tech-Advanced Data Center
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 24, 2013
Microsoft and Google recently announced clean energy plans for their respective da ...
- Some Brands Really Get Tumblr. Here's Why
Engage:Millennials, KT Heins - Wednesday, April 24, 2013
I reap the benefits of a job created only in the la ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- TWC's STEM Effort Is Investment In Future
Marketing Daily, Aaron Baar - Tuesday, April 23, 2013
"We created this program to raise awareness. Studies show 60% of futu ...
- GEICO's Gecko Debuts Book
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2013
GEICO's famous Gecko spokesman is exploring another career path, debuting his fir ...
- Twitter Does Stand-Up In New Comedy Central Project
Mobile Marketing Daily, Steve Smith - Wednesday, April 24, 2013
Twitter continues its bid to become TV's go-to second-screen partner in ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- Navigating Native Social Advertising
Online Media Daily, Laura O’Shaughnessy - Wednesday, April 24, 2013
As organic content and social ads become increasingly integrated, brands need ...
- Facebook Revamps Mobile Brand Pages
Online Media Daily, Mark Walsh - Tuesday, April 23, 2013
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a n ...
- FBX Opens The News Feed: Blurring The Line Between Content And Advertising
Real-Time Daily, Hugh McGoran - Wednesday, April 24, 2013
Recently, Facebook announced that the company will begin placing ads purchased throu ...
- Just 4% Of Broadsheet Readers Willing To Pay
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
The Digital Entertainment Survey, conducted by Wiggin LLP, found that 12% s ...
- Younger Consumers Seek Good Brand Experience
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer a ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Motel 6 Launches Bucket List Contest
Marketing Daily, Tanya Gazdik - Monday, April 22, 2013
Motel 6 is launching a contest giving three winners the opportunity ...
- Building Is Believing
Marketing: Health, - Tuesday, April 23, 2013
We often hear, "Seeing is believing," underscoring a basic truth: that beli ...
- Giants, Yankees, BoSox Scoring On Social Media
Marketing: Sports, Barry Janoff - Tuesday, April 23, 2013
Baseball fans are passionate, loyal and very protective of their game's perceiv ...
- Tumblr Brings Its Native Ad Format To Mobile
MoBlog, Steve Smith - Tuesday, April 23, 2013
The creative sponsored posts Tumblr introduced to its Web property a ye ...
- Twitter Is The New CNN
Online Spin, Max Kalehoff - Tuesday, April 23, 2013
"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as report ...
- Fake AP Tweet Rattles Stock Market
The Social Graf, Erik Sass - Tuesday, April 23, 2013
By now it should be clear to everyone that social media, ...
- Comedy Central Runs Video Festival On Twitter
Around the Net In Media, Phyllis Fine - Monday, April 22, 2013
In a move that "represents the evolving relationship between television and soci ...
- British On Twitter A Combined 28 Million Hours Per Day
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
The figures, commissioned by First Direct and collated by OnePoll, found th ...
- Qatari Sues Typist Over Late Payment Tweet
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
A typist who complained on Twitter about what she claimed was la ...
- Facebook Introduces CPA Bidding
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 22, 2013
Cost per action, cost per acquisition: to marketing affiliates it's one a ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- Twitter Makes Its Second-Screen Moves With BBC America Partnership
MoBlog, Steve Smith - Monday, April 22, 2013
BBC America has partnered with Twitter to Tweet video clips that a ...