- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In China
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Much of the marketing has been around TV promotional spots -- so ...
- Texas Transformed Social Media Platforms Into 'Common Carriers,' AG Argues
PolicyBlog, Wendy Davis - Wednesday, November 24, 2021
Facebook, YouTube, Twitter and other large platforms no longer have the Fir ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- Report: Facebook, Google Fund Malign Clickbait Actors Through Ad Programs
Publishing Insider, Tony Silber - Wednesday, November 24, 2021
Google's AdSense program fueled the Macedonia- and Kosovo-based farms that targeted America ...
- TikTok Overtakes Instagram And Snapchat Among U.S. Teens
Research Intelligencer, - Wednesday, November 24, 2021
Entertainment and the chance for self-expression were big draws for this d ...
- Pizza Hut, Jif, VW Among Those Winning At TikTok
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 22, 2021
TikTok has named its first ever “Culture Drivers" list, the 14 bran ...
- Facebook Defeats Claims It 'Censored' Name Of Supposed Ukraine Whistleblower
Digital News Daily, Wendy Davis - Monday, November 22, 2021
"Unless certain exceptions apply, the First Amendment only restricts government action," 9 ...
- Analysis: A Year After Boycott, Starbucks Tops Social Ad Spending
Marketing Daily, Steve Ellwanger - Monday, November 22, 2021
The majority (39%) of total QSR ad impressions were on Twitter, follow ...
- Citing Dangers Of Social Media, Lush Cosmetics Deactivates Its Accounts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 22, 2021
Company is pulling the plug on every Facebook, Instagram, TikTok and Snapch ...
- The Homogenization Of Brands On TikTok
Marketing Insider, James Cadwallader - Tuesday, November 23, 2021
Brands have been copying what has unofficially become the TikTok rule boo ...
- Study Finds Social Users Seek Inspiration, Many Plan To Unfollow Undesirable Accounts
MediaDailyNews, Colin Kirkland - Tuesday, November 23, 2021
Key takeaways of the study include users' increased screen time over t ...
- Behind TikTok's Aggressive Push Into Connected TVs, Devices
Video Insider, Karlene Lukovitz - Tuesday, November 23, 2021
To attract more advertising, TikTok needs to gain more trust, not ju ...
- State AGs To Probe Instagram's Effects On Children
Digital News Daily, Karlene Lukovitz - Friday, November 19, 2021
The bipartisan group of prosecutors from at least 10 states will investiga ...
- Are NFTs Becoming Micro Social Nets: A Conversation With Polyient's Nick Casares
Digital News Daily, Colin Kirkland - Thursday, November 18, 2021
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilit ...
- How McCann Will Build Its Social Practice Globally
Social Media Insider, Steve McClellan - Wednesday, November 17, 2021
Monica Tailor, the newly appointed global director of social practice McCann Liv ...
- Florida Social Media Law Threatens Online Safety, Groups Say
Digital News Daily, Wendy Davis - Monday, November 15, 2021
"The Act will affirmatively harm Floridians by exposing them to a ran ...
- Study: When It Comes To News, Twitter Is A Mixed Bag
Digital News Daily, Colin Kirkland - Monday, November 15, 2021
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrat ...
- TikTok 'Creative Exchange' Aims to Connect Brands With Top Creators
Digital News Daily, Colin Kirkland - Friday, November 12, 2021
On Thursday, TikTok unveiled a new platform that aims to connect advertise ...
- Is Social Media Making Us Nuts? Most Americans Think So
MediaDailyNews, Colin Kirkland - Friday, November 12, 2021
On the heels of a former Facebook product manager's disclosures, a n ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, International
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Integral Ad Science plans to launch a beta before the end ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
A third of social media users engage with organic content from bran ...
- NBCU Expands Partnership Strategy, Strikes Deal With Holler
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
NBCU and Holler will partner to create "shareable stickers" within Venmo's payme ...
- Florida Can't 'Commandeer' Social Media Platforms, Groups Tell Court
Digital News Daily, Wendy Davis - Wednesday, November 10, 2021
Florida's new social media law, which prohibits large web platforms from "de-platformin ...
- House Bill Would Require Platforms To Offer Opt-Outs From Personalized Content
Digital News Daily, Wendy Davis - Wednesday, November 10, 2021
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow use ...
- Buy This Real Estate, Because They Actually Are Making More Of It -- On Your Phone
Mobile Insider, Joe Mandese - Thursday, November 11, 2021
Like Twain's famous quote about real estate, the value of media h ...
- McCann Elevates Tailor To Global Director At Social Practice McCann Live
People on the Move, Steve McClellan - Wednesday, November 10, 2021
McCann has promoted Monica Tailor to senior vice president, global director of McCa ...
- ViacomCBS, Twitter Cut New Long-Term Deal, Add Watch Parties For Big Events
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
ViacomCBS will also access a broad range of Twitter marketing features, fr ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlate
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
The combined capabilities will enable integrated brand safety and contextual optimization f ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?
Social Media Insider, Fern Siegel - Wednesday, November 10, 2021
Are people using more social media because they are lonely? Or ...
- Honda Highlights Young Crash Survivors On TikTok
Marketing Daily, Tanya Gazdik - Monday, November 8, 2021
The automaker is running its safety campaign on TikTok for the fir ...