- Brands Toast Kentucky Derby -- Both Horse AND Turtle Versions
Marketing Daily, Les Luchter - Tuesday, May 3, 2022
Many, many brands are connected to the horse race, from liquor compani ...
- Brands Mark Cinco De Mayo With Hard Seltzers, Tequilas, New Mixes
Marketing Daily, Les Luchter - Monday, May 2, 2022
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop tru ...
- A-B: Michelob Ultra Finds Joy With Top Athletes, Natty Vodka Parties It Up
Marketing Daily, Les Luchter - Monday, April 4, 2022
Michelob Ultra's"Joy is the Ultimate Trophy" campaign pairs that phrase with cropp ...
- Slap-Happy Oscars Had At Least 1 Refined Moment: Premium Tequila Campaign Launch
Marketing Daily, Les Luchter - Friday, April 1, 2022
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komo ...
- Tea Time Becomes T-Time in Tanqueray-'Bridgerton' Mash-Up
Marketing Daily, Les Luchter - Thursday, March 17, 2022
Joe Jonas teams up with Bridgerton brother Anthony, played by Jonathan Baile ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- When 'Irish' Brands Are Smiling
Marketing Daily, Les Luchter - Tuesday, March 8, 2022
St. Patrick's Day and drinking go hand in hand -- even mo ...
- Nyet To Stolichnaya, Yes To Stoli
Marketing Daily, Les Luchter - Monday, March 7, 2022
After more than a week of protests against Stolichnaya, the Russian-named vod ...
- Cognac Ad Goes Back 13B Years
Marketing Daily, Todd Wasserman - Thursday, March 3, 2022
Few TV ads have the kind of scope evinced in this n ...
- Hennessy Puts On The Digital Moves For NBA All-Star Weekend
Marketing Daily, Les Luchter - Thursday, February 17, 2022
Digital activations include 'The Court," featuring a "hologram performance" of a n ...
- The Botanist Steps Up For Bars And Restaurants During Super Bowl
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
11-year-old Botanist Islay Dry Gin previews its first commercial ever: 30-second sp ...
- Campari Lifts Retail Sales With Shopping List Marketing
Marketing Daily, Les Luchter - Sunday, February 6, 2022
Campari is among liquor brands using in-app ads that get consumers ...
- Diageo's Spirits Set Super Bowl Tie-Ins
Marketing Daily, Les Luchter - Wednesday, February 2, 2022
Diageo, named the NFL's first official spirits sponsor last June, has ...
- 100 Years Later, Martini & Rossi Goes Non-Alcoholic Again
Marketing Daily, Les Luchter - Monday, January 24, 2022
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now ...
- Galentine's Day Is A Thing -- But Is It A BIG Thing?
Marketing Daily, Les Luchter - Tuesday, January 18, 2022
The Feb. 13 holiday of celebrating female friendships originated, Festivus style, ...
- Is Tanqueray Fancy? No, It's 'Damn Fancy' In New Digital Ad Campaign
Marketing Daily, Les Luchter - Wednesday, January 5, 2022
The Diageo brand was also named best-selling and buzziest gin in Drin ...
- P&G Annual Earnings Top Most-Read List
Marketing Daily, Les Luchter - Sunday, January 2, 2022
Here are the most-read stories of 2021 in the liquor/partial CPG/entertainment be ...
- For Neft Vodka, Everything's Coming Up Roses
Marketing Daily, Les Luchter - Wednesday, December 29, 2021
Nine-year-old brand Neft is the official vodka of Pasadena's Rose Bowl Stad ...
- Bacardi: Pandemic Years Will Fuel 2022 Cocktail Trends
Marketing Daily, Les Luchter - Monday, December 27, 2021
The top-trending on-premise spirit, according to 76% of U.S. bartenders, is tequil ...
- It's In The Can: RTD Cocktail Growth Continues
Marketing Daily - Top of the News, Les Luchter - Sunday, December 26, 2021
E&J Gallo's High Noon dominated Drizly's Ready-to-Drink (RTD) cocktail sales for t ...
- Brand Crusades Against Tequila Celebs
Marketing Daily - Top of the News, Les Luchter - Monday, December 20, 2021
Paqui Tequila's CEO mocks George Clooney and other celebs' expertise in t ...
- Busy Ryan Reynolds Inks Deal With Branson's Virgin Voyages
MAD, Todd Wasserman - Wednesday, December 15, 2021
Reynolds' Aviation American Gin will be served on Richard Branson's cruise li ...
- Absolut's New Take On 'Deck The Halls'
MAD, Todd Wasserman - Tuesday, December 14, 2021
The spots, from VMLY&R, celebrate the fact that an espresso martini ...
- Study: Liquor Retailers Major In Instagram For Online Brand Marketing
Marketing Daily, Les Luchter - Tuesday, December 14, 2021
"Providing branded content in Instagram-sized assets makes it easy for retailers ...
- Jim Beam Bourbon Cream Gets 'Schitt's Creek' Star For The 'Good Stuff'
Marketing Daily, Les Luchter - Monday, December 13, 2021
Actress Emily Hampshire (Stevie on "Schitt's Creek") stars in a social med ...
- Kahlua Puts Its Money -- $25K -- In Service Of Internet-Free Nights
Marketing Daily, Les Luchter - Friday, December 10, 2021
The brand is sponsoring the Stir It Up Challenge, which will awa ...
- Liquor Retailers Say CBD Drinks Show Greatest Growth Potential
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 8, 2021
Another trend reported in a Drizly study: Tequila may overtake vodka ...
- 'Gracias A La Vida': Patron Tequila Launches 'Simple Yet Perfect' Campaign
Marketing Daily, Les Luchter - Friday, December 3, 2021
Black and white ads feature three singers rendering classic Latin American tu ...
- Cardi B Whips It Up For Vodka-Infused Topping
Marketing Daily, Les Luchter - Wednesday, December 1, 2021
Whipshots launched Tuesday via a video and images from the Woo agen ...
- 'Shotface,' Winter Summerland Highlight Rum Campaigns
Marketing Daily, Les Luchter - Friday, November 26, 2021
Bacardi spots invite consumers to take a "holiday from the holidays," featuri ...