- As Usher Describes Remy Martin Cognac, AI Generates Bottle Image
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Ad aims to "find a harmony between what you see... and wh ...
- Anheuser-Busch Agrees To Alter Ritas Labeling In Class-Action Lawsuit
Marketing Daily, Steve Ellwanger - Monday, July 25, 2022
Consumers have charged that A-B InBev is deceptively marketing Ritas, which a ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- What's In The Sky(y)? Why, It's A 'Nope'-Themed Vodka Campaign
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Skyy, the film's "official spirit partner," says the movie will have "wi ...
- Happy July 4th! Pernod Ricard Pushes U.S Whiskeys
Marketing Daily, Les Luchter - Friday, July 1, 2022
New American Whiskey Collective will produce and market Jefferson's, Smooth Ambler, Rabb ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Magic Hour, Sun Vacation: Spirit Brands Celebrate Solstice Creatively
Marketing Daily, Les Luchter - Monday, June 20, 2022
Reyka is sending $100 to 50 people via CashApp for winners ...
- Absolut, Continuing To Mix It Up, Launches Front Yard Citrus Club
Marketing Daily, Les Luchter - Wednesday, June 8, 2022
Last summer, Absolut was encouraging pandemic-weary drinkers to mix responsibly with ea ...
- Absolut Personifies Its Cocktails
Marketing Daily, Todd Wasserman - Monday, June 6, 2022
Its new spot introduces Bloody Mary, Cosmo and Espresso Martini. ...
- Hard Seltzers With Fruit Juice Hit The Campaign Trail
Marketing Daily, Les Luchter - Monday, June 6, 2022
Fruit Smash features an actual talking head turning a stale "Office Part ...
- Kaley Cuoco Exits 'Flight Attendant,' Joins Smirnoff
Marketing Daily, Les Luchter - Thursday, June 2, 2022
Diageo's Smirnoff Red, White & Berry vodka announced that Cuoco had join ...
- Whisky Drinkers Transcend Stereotypes In The Glenlivet Campaign
Marketing Daily, Les Luchter - Tuesday, May 24, 2022
Google "whisky drinker" images, and you'll find lots of older whiter m ...
- Jose Cuervo To Launch User-Generated RTD Margarita
Marketing Daily, Les Luchter - Friday, May 20, 2022
RTD cocktails ranked as the top adult beverage drinkers anticipate buying mo ...
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
Accounts on the Move, Fern Siegel - Tuesday, May 17, 2022
The Cincinnati agency's assignments focus on three ultra-premium tequilas. ...
- Brands Toast Kentucky Derby -- Both Horse AND Turtle Versions
Marketing Daily, Les Luchter - Tuesday, May 3, 2022
Many, many brands are connected to the horse race, from liquor compani ...
- Brands Mark Cinco De Mayo With Hard Seltzers, Tequilas, New Mixes
Marketing Daily, Les Luchter - Monday, May 2, 2022
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop tru ...
- A-B: Michelob Ultra Finds Joy With Top Athletes, Natty Vodka Parties It Up
Marketing Daily, Les Luchter - Monday, April 4, 2022
Michelob Ultra's"Joy is the Ultimate Trophy" campaign pairs that phrase with cropp ...
- Slap-Happy Oscars Had At Least 1 Refined Moment: Premium Tequila Campaign Launch
Marketing Daily, Les Luchter - Friday, April 1, 2022
"Luxury Tequila, Refined," the first major marketing push from two-year-old Tequila Komo ...
- Tea Time Becomes T-Time in Tanqueray-'Bridgerton' Mash-Up
Marketing Daily, Les Luchter - Thursday, March 17, 2022
Joe Jonas teams up with Bridgerton brother Anthony, played by Jonathan Baile ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- When 'Irish' Brands Are Smiling
Marketing Daily, Les Luchter - Tuesday, March 8, 2022
St. Patrick's Day and drinking go hand in hand -- even mo ...
- Nyet To Stolichnaya, Yes To Stoli
Marketing Daily, Les Luchter - Monday, March 7, 2022
After more than a week of protests against Stolichnaya, the Russian-named vod ...
- Cognac Ad Goes Back 13B Years
Marketing Daily, Todd Wasserman - Thursday, March 3, 2022
Few TV ads have the kind of scope evinced in this n ...
- Hennessy Puts On The Digital Moves For NBA All-Star Weekend
Marketing Daily, Les Luchter - Thursday, February 17, 2022
Digital activations include 'The Court," featuring a "hologram performance" of a n ...
- The Botanist Steps Up For Bars And Restaurants During Super Bowl
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
11-year-old Botanist Islay Dry Gin previews its first commercial ever: 30-second sp ...
- Campari Lifts Retail Sales With Shopping List Marketing
Marketing Daily, Les Luchter - Sunday, February 6, 2022
Campari is among liquor brands using in-app ads that get consumers ...
- Diageo's Spirits Set Super Bowl Tie-Ins
Marketing Daily, Les Luchter - Wednesday, February 2, 2022
Diageo, named the NFL's first official spirits sponsor last June, has ...
- 100 Years Later, Martini & Rossi Goes Non-Alcoholic Again
Marketing Daily, Les Luchter - Monday, January 24, 2022
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now ...
- Galentine's Day Is A Thing -- But Is It A BIG Thing?
Marketing Daily, Les Luchter - Tuesday, January 18, 2022
The Feb. 13 holiday of celebrating female friendships originated, Festivus style, ...
- Is Tanqueray Fancy? No, It's 'Damn Fancy' In New Digital Ad Campaign
Marketing Daily, Les Luchter - Wednesday, January 5, 2022
The Diageo brand was also named best-selling and buzziest gin in Drin ...