- Jack Daniel's V. Bad Spaniels: U.S. Supreme Court Will Hear Trademark Case
Marketing Daily - Top of the News, Steve Ellwanger - Sunday, November 27, 2022
When is a brand parody not legal? This case features Jack Daniel ...
- Desert Door Distillery Urges Texans To 'Adopt A Californian'
MAD, Fern Siegel - Wednesday, November 23, 2022
TDA Boulder created the campaign to illustrate how Texans have to tea ...
- Diageo's Smirnoff Offers Animated And Real-Life Advice For Safe Drinking
Marketing Daily, Steve Ellwanger - Tuesday, November 22, 2022
It's served up in the form of six videos in a glob ...
- McCann Wins Smirnoff Global Creative AOR
Accounts on the Move, Steve McClellan - Tuesday, November 15, 2022
Diageo vodka brand Smirnoff has appointed McCann as its new global creati ...
- Sourced Craft Cocktails: Serving 'Chief Entertainment Officer' At Home And Work
CPG Insider, Steve Ellwanger - Friday, November 4, 2022
What do you get when you mix B2B, D2C and alcohol? "Sampli ...
- Moving Beyond Apertifs, Campari Group Acquires Major Stake In Bourbon Brand
Marketing Daily, Steve Ellwanger - Thursday, November 3, 2022
Campari now has 70% ownership of bourbon and rye whiskey brand Wilderne ...
- Sagamore Spirit Teams 4 Influencers To Craft Limited Whiskey Offering
Marketing Daily, Steve Ellwanger - Wednesday, November 2, 2022
"We've done the typical transactional influencer relationship. We wanted something that w ...
- Pernod Ricard Taps Publicis Media To Handle U.S. Media
MAD, Steve McClellan - Monday, October 24, 2022
The spirits marketer spends an estimated $40 million on measured media ...
- Director Baz Luhrmann Encourages Creative Expression For Bombay Sapphire
Marketing Daily, Steve Ellwanger - Wednesday, October 19, 2022
Consumers can have their art exhibited at the Design Museum in Lond ...
- New Acquisition Diplomatico Will Be Brown-Forman's First Rum Brand
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
According to Brown-Forman, in 2021 Diplomatico was the #1 super- and ultra-premi ...
- Diageo Ups Liqueur Portfolio With Mr Black Acquisition
Marketing Daily, Steve Ellwanger - Wednesday, October 5, 2022
According to Diageo, Mr Black has grown to become the leading premium-pric ...
- Ryan Reynolds Puts Visitors To Work At New Gin Distillery
Marketing Daily, Steve Ellwanger - Tuesday, September 27, 2022
The actor assign people to sweeping the floor, packaging Aviation bottles a ...
- Sextro Vodka: Have It With Just About Anyone
Marketing Daily, Steve Ellwanger - Monday, September 26, 2022
Ads play on the double meaning of the brand, though there ...
- Diageo, Deutsch Family Wine & Spirits Slog On In Bulleit Trademark Case
Marketing Daily, Steve Ellwanger - Tuesday, September 20, 2022
Jury decided that the design of the Redemption bottle did not infrin ...
- Jameson Irish Whiskey Casts Comedian Aisling Bea To 'Widen Your Circle'
Marketing Daily, Steve Ellwanger - Tuesday, September 20, 2022
The first campaign spot from TBWA\Dublin was shot in a pub ...
- Brown-Forman To Acquire Ultra-Premium Gin Mare Brand
Marketing Daily, Steve Ellwanger - Thursday, September 8, 2022
The company first entered the gin category in 2019, with the purcha ...
- Non-Fungible Whisky: Johnnie Walker Releases NFT You Can Drink
MediaDailyNews, Colin Kirkland - Friday, September 2, 2022
The NFTs are stand-ins for an opportunity to buy future limited editio ...
- Spirits Rise: D2C Platform Drizly Reports Increased Taste For Tequila
Marketing Daily, Steve Ellwanger - Thursday, August 18, 2022
Tequila's continued rise in popularity landed three brands in the ranks ...
- Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
CPG Insider, Steve Ellwanger - Friday, August 5, 2022
The better-for-you beverages include those with no and low-alcohol, lower calories a ...
- As Usher Describes Remy Martin Cognac, AI Generates Bottle Image
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Ad aims to "find a harmony between what you see... and wh ...
- Anheuser-Busch Agrees To Alter Ritas Labeling In Class-Action Lawsuit
Marketing Daily, Steve Ellwanger - Monday, July 25, 2022
Consumers have charged that A-B InBev is deceptively marketing Ritas, which a ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- What's In The Sky(y)? Why, It's A 'Nope'-Themed Vodka Campaign
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Skyy, the film's "official spirit partner," says the movie will have "wi ...
- Happy July 4th! Pernod Ricard Pushes U.S Whiskeys
Marketing Daily, Les Luchter - Friday, July 1, 2022
New American Whiskey Collective will produce and market Jefferson's, Smooth Ambler, Rabb ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Magic Hour, Sun Vacation: Spirit Brands Celebrate Solstice Creatively
Marketing Daily, Les Luchter - Monday, June 20, 2022
Reyka is sending $100 to 50 people via CashApp for winners ...
- Absolut, Continuing To Mix It Up, Launches Front Yard Citrus Club
Marketing Daily, Les Luchter - Wednesday, June 8, 2022
Last summer, Absolut was encouraging pandemic-weary drinkers to mix responsibly with ea ...
- Absolut Personifies Its Cocktails
Marketing Daily, Todd Wasserman - Monday, June 6, 2022
Its new spot introduces Bloody Mary, Cosmo and Espresso Martini. ...
- Hard Seltzers With Fruit Juice Hit The Campaign Trail
Marketing Daily, Les Luchter - Monday, June 6, 2022
Fruit Smash features an actual talking head turning a stale "Office Part ...
- Kaley Cuoco Exits 'Flight Attendant,' Joins Smirnoff
Marketing Daily, Les Luchter - Thursday, June 2, 2022
Diageo's Smirnoff Red, White & Berry vodka announced that Cuoco had join ...